5 Mistakes Businesses Make in Social Media

Who wants to make the same mistake twice? No one. Wise entrepreneurs learn from their mistakes and the mistakes of others...including the wild and crazy world of social media. The following are 5 mistakes that can set your social media campaign back. We don't want that to happen to you so take a moment to "learn" from these tips (we sure wish someone would have mentioned these in the beginning).

Mistake #1 - No Plan
Imagine if you started a business without a mission or business plan. Imagine you didn't know who your potential customer was or what products you were going to sell. Do you think it could be a recipe for disaster? The same goes for your social media. Take the time to plan your strategy BEFORE you dive in to posts and status updates. It will keep you focused in the long run and allow you more success.

Mistake #2 - Picking the Wrong Platforms
You can drive yourself crazy trying to manage twenty different social media sites and the odds are - unless you have a whole social media team - you won't excel at any of them because you are spread too thin. The idea is quality vs. quantity. Part of your Plan (stated above) is to consider where do your potential customers hang out. Is it Facebook, Twitter, Blogs, Pinterest, YouTube? Ask your clients  and narrow your focus down to one or two sites.



Mistake #3 - Tracking & Tweaking
Social media as a business is not a "just for fun" tactic. This is a legitimate marketing venue. Just like coupons, advertising and other marketing ploys, you have to measure your success to know how it's working. If you don't track what you are doing and make changes when you see success or failure - you're wasting your time. Most of the social sites offer analytics and there are free resources available.

Mistake #4 - "Push" Selling
When you spend all of your time pushing your followers and fans to buy - their going to do the opposite. They'll unfollow or unlike you and odds are, they're never coming back. Social media is about building a community and providing valuable information. Think about those potential customers and what they are interested in. Do they like DIY tips, quotes, funny images, special discounts, contests etc.? Give them what they want (integrated around your business/industry of course) and soon you'll be engaged in "pull" marketing which creates a much stronger relationship. They'll WANT to buy from you and will probably share those feelings with their friends too.

Mistake #5 - Thinking this is Easy
Social media is a huge venue for business and because there are so many tools available, it's easy to get sucked in to thinking this is all a piece of cake. It isn't. Creating a social media platform that engages with followers and nudges them on their way to becoming customers is HARD WORK. You didn't start your business without education of some kind, right? It's time to start learning the tricks of the trade and educating yourself so you can maximize your social media plan.

BONUS MISTAKE <--- (Quite possibly the biggest of them all!)
Giving Up Too Soon
There is no getting around it - social media takes time. Success won't happen overnight and if you're only spending a few minutes a day on your posts, it's going to take a long, long time to reap rewards. Expect to dedicate at least an hour a day to your social media marketing. Social media is about building relationships and there is no shortcut to creating trust. Remember, you have a plan and you are going to need to dedicate at least 6 to 9 months to achieve measurable results. Don't quit just yet!

Photo credit: Edn.com

Facebook Increases Security on Inappropriate Ads

Facebook has been modifying their security and enhancements over the last few months. Now they have updated their advertising guidelines in response to some concerns over the placements of ads.

Facebook posted the following statement - “Beginning [today], we will implement a new review process for determining which pages and groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted. By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list.”

This review in process was made in response to some concerns from larger companies who advertise on Facebook who noticed that their ads were appearing alongside other ads containing inappropriate content. This kind of placement makes users doubt the validity of the company or ads and are less likely to click-through. Facebook will now evaluate and restrict ads that contain sexual, graphic or violent content. They have posted their community guidelines for business' reference which all advertisers are asked to comply.



Facebook has grown into a large and expansive social network which complicates the process of monitoring page content for validity and appropriateness. This enhanced security is just another step in which the social giant is working to ensure that the personal Facebook experience aligns with their interests which in turn keeps the value high for companies looking to advertise.

Remember - you can report an ad as inappropriate which will help Facebook continue to improve your experience.

How to Include Social Icons & Links in Email Signatures

The process of adding social badges and links to your email signature will vary depending on your email provider. This will cover the basic steps but feel free to call us if you have questions.

Step 1 - Gather your social links
You will need to know the URL of the social media pages or website you would like to link to. (hint: URL's start with http:// or https://) Have these handy in a text document so you can copy and paste.

Step 2 - Open your email client & take the steps necessary to modify your signature for outgoing messages
Depending on your email provider this may be listed under options or customize settings. Navigate to the section where it will allow you to type/paste content that will appear in your signature.

Step 3 - Click Here to Choose Your Social Icons (Located and hosted on our public photo album)If it doesn't automatically open - click on the Social Icons gallery - it will open a screen that shows several social media icons. There's a variety to choose from - these are public icons and we offer no warranty or sale of the designs. We reserve the right to remove or replace icons at our discretion.

Step 4 - Copy the Social Badge You Want
Right click directly on the social media graphic (ie: Twitter, Facebook) and click "Copy" (Because our gallery is publicly hosted, these graphics can be included in your email signature without appearing as an attachment.)

Step 5 - Go to Your Email Signature & Paste
Go to the screen that has your email signature box - either right click and select paste or hold down the Ctrl+V (Control and 'V' Key). The social icon graphic should appear.

Step 6 - Type a Call to Action

Type a simple call to action (ie: Follow us, Become a Fan, Read our Articles) next to the graphic. (It helps to give people a reason to connect - ie: 'Like us for Coupons')

Step 7 - Link the Call to Action
Highlight the text (not the graphic) and click the email link button (usually a globe or a chain link image). Then copy the corresponding link from Step 1 and paste it into the link box. Click Ok. You may need to hit enter or the spacebar in between the graphics for proper layout.

Repeat steps #4 through #7 until all badges are pasted in and the calls to action are linked. Click Save and Voila - your signature is done!


Example:
'Like' Us on Facebook
Follow Us on Twitter
Read Our Blog

4 Steps to Handling Negative Online Reviews

If you work with small businesses like us you start to recognize the cries for help when a usually spotless reputation shows the dark mark of an almost unspeakable villain...the unhappy customer.

"Yelp! I've Gotten a Bad Review - Now What?"

We understand your plight. Used to be that when you or your employee had a bad day that affected a customer or a product malfunctioned - you only had to worry about who that individual could tell in their circle of friends. Now with the advent of the internet and jumbo review sites like Yelp.com - you have to worry that one bad experience could haunt you for the rest of your career (or worse lead to the end of it)

So what do you do when your business gets a bad review on user sites like Yelp?

Step 1 - Breathe & Step Away

If you're an entrepreneur, it's only natural that you will take a negative review personally. This is normal however it can make responding the right way more difficult. Even if the review is completely wrong or overly hurtful - this is not the time to get into an argument online. This is why we recommend stepping away for an hour or a day to cool off . You'll feel much more in control and prepared to respond properly.

Step 2 - Review Your Customer Service Policy

While you're cooling off, you might review your policy for handling issues that come up during face-to-face service issues. How would you handle an unhappy customer who asks to speak with the manager? What would you say? Apply this same logic to how you want to handle an unhappy online reviewer.

Step 3 - Respond Diplomatically

Now that you're ready to respond. Be civil and professional. Remember they reviewed your business, not you - therefore your business is responding. You may not care about what people think of you but what others think of your business will have reprucussions.Try to show empathy and concern for the reviewer's feelings and show you care. Offer a solution when appropriate. Review sites like Yelp offer free review response tools to allow public or private responses. A private message is akin to sending a direct email to the reviewer whereas a public comment will be posted directly under the user's review and is visible to everyone.

Responding with a public comment can be a great option to shed light on the specific situation or show your willingness to rectify the issue.

Step 4 - Continue to be Engaged

Actively read and respond to future reviews, both positive and negative. People like to know that their comments are heard and appreciated by a business. Remember that you will grow as a business as you consider criticism and make changes that improve your customer service. Continue to tell your clients and customers to share their positive experiences on sites like Yelp and soon the good reviews will outweigh the bad ones.

What if....

"I'm too emotional to respond?" If you find that it is too difficult to calmly address online reviews then it might be necessary to appoint someone else (an office manager or trusted employee) to manage reviews.

"The review violates the site's policy?" If you think a review violates the review site's terms of service you can flag it for evaluation by the site's support team. Again, a negative review does not violate most policies so be sure you educate yourself on types of reviews that are likely to be deleted.

"A review is missing?" Sites like Yelp rely on an algorithm that determines which reviews will be displayed on a business's page on the site. Sometimes positive and negative reviews wind up in a filtered section, leading business owners to think reviews have been deleted. Reviews from users who violate Yelp's policy and have had their account removed may be deleted altogether without any action by the business.

Social Media Snapshot: Pinterest for Business

According to Pinterest.com...."Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes." Users share visual images from the web by "pinning" them on to a series of virtual PinBoards.

It's All About Visual Connections!

So How to Get Started?
FIRST: Our first suggestion is to RESEARCH what your ideal client is pinning. Search the keywords and categories on the Pinterest Dashboard. Create your business boards with your ideal client in mind.
* Provide answers to their questions
* Feed their inspirations.
* Solve their problems.


SECOND: Setup your first boards by choosing topics or categories that reflect your business values, culture, interests, products and services. Tip: Be creative with your board names!

THIRD: Pin ethically. Read the fine print and pay attention to copyrights. When re-pinning, check to see if the pin is linked to a legitimate website. If it hasn't report it or leave a comment suggesting for the original pinner to update the source.

We Suggest a Watermark...
When pinning original content to Pinterest - we suggest you add a watermark of your logo or website to the image to preserve integrity. This way, the image will always stay connected to your website and continuously promote your brand.

Add Prices & Links when Appropriate...
If you are pinning images of your products, add the price into your pin description. Pinterest will add a price banner automatically! You can also add live links to your descriptions which will continue to add brand identity to your pins.

Follow & Engage!
Start pinning across a range of boards but also spend some time following and engaging with other users and boards. By doing so and repinning their content, you will gradually build your own community.

Watch what others are doing...
Again, Pinterest is a very new social platform but there are some brands that are already doing very well. Search around and see what others are doing and how users are responding. Brands like Oprah, McDonalds and Mashable are going strong.

Plan and Execute
Create a plan what and when you want to pin and then track how things go. You may have to try several strategies to find the one that works best for your brand. Click here to read 6 Pinterest Tips from Power Users from Mashable.

Conclusion
Be prepared for learning and change when it comes to Pinterest. It's such a new social media platform that we guarantee you - they're not even close to offering services that they will offer 6 months from now. Be willing to spend the time doing research and creating original content and be prepared to learn something new everyday. It just got Pinterest-ing!

Social Media Snapshot: Twitter for Business

According to Twitter.com...."It took Twitter three years, two months and one day to reach our first billion Tweets. Today, there are over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable."

That's a lot of people talking!

So How will this help you?
• The conversations happening on Twitter offer businesses a wealth of information about current and potential customers.
• You can quickly and easily see what people are saying about your brand, your product, your competitors and industry in a few clicks. It's like having the world's largest focus group at your fingertips!
• It's REAL-TIME interaction - you can watch it happen or you can jump in there and get your brand involved in the marketplace...at NO COST!

What you NEED to KNOW...
There are a couple of things you should familiarize yourself with to safely navigate the Twitter universe...

140 CHARACTERS - its a magic number...and it's the maximum length for all tweets (aka messages)

MENTION - Precede a Twitter username with an @ symbol and they will be notified that you have mentioned them in your tweet. (Example: "We love our new client @susanjones")

RETWEET - When you want to share a tweet - click the retweet button below it to send it out to your followers. Again, people are notified when you retweet which helps establish camaraderie.

MESSAGE - Think of this as something similar to email. Privately tweet a message to a user with a DM or direct message.

HASHTAG - Hashtags (like Mentions with the @ symbol) involve a # symbol before a word or phrase (no spaces). Think of a hashtag as the them of your tweet. Users can click on a hashtag to find other tweets with the SAME hashtag. (Example: " Now offering an #extendedsale of 50% off")

Twitter is on the GO!
You might have noticed a lot of people walking around with these things called smart phones...no? Well mobile technology is a MAJOR craze that is changing how people connect with businesses. This means you NEED to be accessible in the mobile universe. One of the easiest ways is TWITTER!

• Twitter's mobile aplications make it easy for people to connect and read your tweets from their smart phone, tablet or blackberry.
• People can subscribe to INSTANTLY receive your tweets to their phone - very cool!
• Tweet from ANYWHERE - this means you can get your information out without sitting at your desk computer.

Need a Widget?
Twitter offers follow buttons and widgets that allow for live streaming of tweets right on your website. Once you place them on your site - you don't have to do a thing! Visitors will see what is happening right from your site on your twitter feed. This is great if you want to tweet during a live event or sale.

Promote your Tweets, Trends or Yourself
Twitter offers several options for advertising on Twitter. This is recent option for businesses so we recommend getting more familiar with Twitter advertising directly. Click here to check out their site.

Conclusion
If you're still not convinced that Twitter is a viable social media platform for your business - we have one final point to make. Twitter is all about REAL-TIME information which is something that search engines (Like Google, Bing, Yahoo & more) really LOVE! This means search engines will prioritize results from a website like Twitter over normal websites. Don't you want a piece of that action?

Qlixite will setup and manage your Twitter account for you

Facebook in 5 Minutes - Go Viral

Today's Tip is centered on promoting your Facebook Business Page by creating posts that have the potential to 'go viral.' Social Media, especially Facebook, is like a party - you hear great gossip, interesting facts and funny stories.  Think about the items that go "viral" on the internet and they fall into these categories. When creating content for your FanPage use these same ideas. Rotate the posts so that they are changing. Your goal is always to "Connect."
 

Why Do People 'Share'?
People share stories on Facebook for the same reasons they gossip and talk in real life. It may sound daunting to consider what makes people promote a story or post but here are some reasons people click that infamous 'share' button...

• It helps us connect - we are always looking to strengthen relationships with people.
• It's useful - we all love to share a good deal or insight.
• It starts a conversation - people like knowing how others feel or think about a complicated or controversial topic (it helps them decide how they feel).
• It strikes an emotional chord - if you feel something deeply, its hard not to talk about it.
• It helps define us - this is like broadcasting all the layers of our identity to find others like us.
• It's funny - who doesn't want to share a good laugh?
• It makes us look smart - who doesn't want to look smart? Provide a benefit and people will pass it on.
• It makes us feel part of something bigger - this is especially important for philanthropic groups and causes.
• It's Juicy - If the information is surprising, interesting and cool - it's too good not to share. Pay attention within your niche to unique stuff that is being shared and use it to great your own viral opportunity.  

Time for Action

Check out your favorite forum for news, topics, videos, pictures and more and start a conversation on something going on right now. You may also want to subscribe to a blog or two to see what others are talking about. Share a post and then keep your ear to the ground for content that can help your posts go viral. This takes just a few minutes but it can improve your fan interaction tremendously.

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Timely Posting

Today's Tip is centered on promoting your Facebook Business Page by creating posts that relate to what's happening in the world. Remember social media started as a way to share and be social. What do people like to talk about? The time honored and easy conversation starter if you have nothing else in common...the weather. Why is this? It's happening right now and everyone is affected by it. Now you don't have to always post about the weather - unless you really like to and I'm sure there are some meteorologist who would love these kinds of posts. So what else is going on in your world - in your fans' world?
 

What is Happening Yesterday, Today & Tomorrow?
You want people to visit your page and check back often because what you are posting is applicable to their lives NOW. Yes, we've talked about posting specials, coupons and blogs but there are also moments when you want to share and discuss items with more personality.

Here are some ideas:
• Hot news item - great especially if its local (if your fans are local too)
• Thought provoking picture - perfect way to get people talking (be sure to ask their thoughts)
• Trending viral video - people love to watch stuff
• An event or location - going somewhere this weekend? Ask people if they've gone or have any suggestions.
• Holidays and Observances

Don't Be Late!
There is a fine line when posting timely information. Basically, the line is this...if it's not happening "yesterday, today or tomorrow" consider WHY you are posting it. If you have an update or a new take on something old - that's great. You want people to believe your page and its content is updated and current. You don't want to arrive to the conversation late or run a topic into the ground.  

Time for Action

Check out your favorite forum for news, topics, videos, pictures and more and start a conversation on something going on right now. If you don't have time - upload a pic representative of Earth Day (coming up on Sunday) and create a post about appreciating the environment. This takes just a few minutes but it can improve your fan interaction.

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Post an Event

Today's Tip is centered on promoting your Facebook Business Page by creating a formal 'Event' using Facebook's create an Event tool. By utilizing this tool (as opposed to just listing the event date in your post), you can select guests, add a picture and allow people to RSVP.
 

What Qualifies as An Event?
Events can really be anything you want! If it is date and time specific, you could make an event to draw attention from fans.
Examples:
• Open House
• Product Debut
• Office Party
• Friends and Family Savings
• Local Event or Trade Show

How to Create an Event?
• Go to your business facebook page
• In the Status bar (where you normally create a post - click on 'Event, Milestone +'
• Click on 'Event' - a new screen will open
• Type an Event Name - make it clear, catchy and memorable
• Specify date, start and end times
• Type a location - you can add a street address
• Type details to explain more about the event. Remember you are 'selling' why someone would want to attend or tune in to your event so be brief but answer the questions attendees might have.
• You can select guests - you fans will automatically be notified of your event so this allows you the option to select personal friends who might not yet be a fan of your page.
• Choose whether you want the guest list to be shown on your event page. This can be positive if you believe your fans know one another but it can be detrimental if people decide not to attend because they're aren't sure if they will know anyone at the event.
• Allowing non-admins to write on the wall means people can post on this event wall specifically. This is a great option in case people have questions about this event. If this is a reoccuring event, you can encourage people to post their thoughts on the last event to incentivise more attendance this year.
• Finally - add a picture to promote your event. Three words...People-love-pictures. Again, this is all about incentivising people to attend - so give them what they want!

Time for Action

This can be tough because you might not have an event coming up...then again, maybe you do! Will you attend any expos, fairs or trade shows as your business? Is there a big sale coming up? Take a moment to think about what you could broadcast to your fans. If you don't have anything yet - post "Happy Monday!" on your wall and take your five minutes to brainstorm an event for your fans. Be sure to give people a couple of weeks notice of an event. Too far in advance, unless reservations are required, will result in people forgetting about your event. Events are a great way to reinforce that it pays to be a fan of your page. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Fan of the Month

Today's Tip is centered on promoting your Facebook Business Page by rewarding your most active fans by declaring a Fan of the Month. We mentioned in one of our earlier tips, that fans of your Facebook business page want to feel special. They get first notice of coupons or even exclusive discounts by being a fan of your business. But today we're suggesting you take it a step further. Reward your most loyal and interactive fans by declaring them 'Fan of the Month'.
 

Why Do It?
You want people to interact on your Facebook business page by posting comments, recommending your page to friends and writing referrals. Social media is about sharing - so you want your fans to do some of the leg-work of getting your name out to people they know. (Hint: Most people trust a referral by a friend versus a commercial or advertisment)

Why Will My Fans Care?
Because you are going to give your fan of the month a super great deal. It's just for them - no one else. Obviously the better the deal is - the more likely people will want to earn it. Again, make sure you think about what all of your fans might be interested in - not just what you want to sell.
Examples of Super Great Deals:
• $10, $25 or $50 Gift card - whatever fits in your budget
• Movie tickets
• Free choice of select items from your store - give them variety
• Gas Card
• Use your imagination! 

Who Do I Pick?
Create a checklist for what you will look for in your Fan of the Month...Here's an example.
• How many comments have they posted?
• Have they written a referral?
• Did they share any of my posts?
• Have they purchased from me? (be careful not to make this the sole factor of who you pick) Remember, I might not be a customer but I have friends who could be.

When you choose a winner - make a BIG DEAL about it on your page. You could create a tab that features the winner's profile picture and what they won. (You will need web help if you don't know how to create a tab - it must be hosted on a website. Call us if you have questions 800-596-6218). A tab is visible all the time, so it would continue to show off how your reward your fans. Choose your Fan of the Month on the same day each month so people know when to look for it.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to create a post announcing your "Fan of the Month" offer. Be sure to tell people what you are looking for (ie: items from the check list) and tell them what the lucky fan will win. Then Pin it to the top of your business page. Be sure to repeat this post every month or every other week so that fans get a reminder and new fans know about the offer. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Post with Personality

Today's Tip is centered on promoting your Facebook Business Page by including your own personality into your posting. Social media started as a venue to share personal experiences and preferences. Being a small business owner, much of your business depends on you so if your posts are sterile and solely sales related - your fans never develop a relationship with you.
 

Getting Personal
Most business pages post about products and services as well as helpful information. We encourage you to include a picture or quote that integrates personality into your page. This will also help stimulate your fans to interact with your posts.
Examples:
• Picture of your staff - could even be a goofy pose
• Picture from a local event you attended personally or as a business.
• Favorite quote
• Reiterate your mission statement (keep it to just a sentence or two)
• Personal success or milestone (ie: Finished a marathon, turned 50 or caught a huge fish)

Beware of TMI (Too Much Information)
Occasionally, we see businesses get too personal on their business page. It's okay to post 25 pictures of your new grandkid on your personal Facebook page but not so professional on your fan page. It's okay to mention that you will be traveling but refrain from telling everyone that your sick and contageous. Remember, everything you do is 'Sales'. Always take a mental accounting of how a new or current client could interpret your post. Will it make you look good or bad?

We recommend avoiding posts that...
• Are political or overly religions - your fans may not agree with you and this could alienate them.
• Reference bodily functions - aside from mentioning how you spit out your soda when you won the lottery, most of us don't want these kinds of details.
• Are long 'journal-type' entries - if it relates to business, then write a blog and post a link. If it's about what you did that day, keep it on your personal page. 
• Are depressing - Yes, the economy is tough and business might be slow but this will NOT help your business. Always make your fans believe your products and services are in demand.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to post a picture, mission statement or quote that adds personality to your business page. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Pin to the Top

Today's Tip is centered on promoting your Facebook Business Page by 'pinning' a post to the top of your business page. Let's say you post an article once a week or you're running a limited time promotion - Facebook allows you to anchor a post or story to the top of your page for up to 7 days.
 

Why should I Pin a Post?
You have 7-10 seconds to make an impression on a vistor to your page. To make the most of your time, you might want to consider 'pinning' a post for the following reasons.
• You post often to Facebook but you want one story to remain first.
• You want new visitors to see a specific post
• You're offering a limited offer or special that you want everyone to be reminded of when visiting your page.
• You have an upcoming event.
• You have an AWESOME post that you want everyone to notice.

How to Pin a Post?
For this exercise, we suggest you take yesterday's tip (post an incentive to become a fan) and pin it to the top of your page. Of course, you can choose to pin a different post.
• Go into your Facebook Business Page
• Find your post from yesterday that offered your fans an exclusive savings, special, etc.
• Hover on the post with your mouse - two buttons will appear in the left corner (star & pencil)
• Click on the pencil
• Click 'Pin to Top'

A little orange flag will appear in the corner of the post and it will be moved to the top of your wall. That's it - you're done!

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to pin a valuable post to the top of your page. Remember this will only last for 7 days. As you continue, pick posts that offer valuable content for new and current visitors. Providing exclusive content, specials, etc makes your fans feel special and informed which is crucial to retention and maximizing the power of social media. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Just for Fans Incentives

Today's Tip is centered on promoting your Facebook Business Page by treating your fans 'differently' than regular customers. Fans (People who 'Like" your page) want to be treated differently.  Fans like to think they have "insider" information. A Facebook business page is the perfect place to reward fans because they have specifically chosen to associate themselves with your brand in front of all their friends. In the offline world, this is equivalent to putting your bumper sticker on their car.
 

How Can I Make Fans Feel Special?
Give your visitors a reason to become a fan that gives them an advantage over regular customers or even non-customers. 
Examples:
• 'Like' Us for exclusive offers
• Facebook Fans Get 15% Off
• First Look at Coupons for Fans
• Free givaway for Fans with Purchase

Always put yourself in your fans shoes - make the posts valuable and worth their loyalty and their time and you will reap the rewards


Why is it Worth it?
• You're giving a reason for people to 'Like' your page
• When they 'like' your page - they will see your posts on their newsfeed
• Their friends will see that they 'Like' you and any interaction they have with your page
• They will be more likely to 'Share' with their friends so their friends can save too

This is your opportunity to get the feedback that is so critical for a business owner.  Test the waters and offer a loss leader to see who's watching and who is sharing about you.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to create an exclusive offer just for your fans. This doesn't have to be complex or a huge savings but make it something you think your customers would be interested in. Then go into your page and post your exclusive deal. Be sure to say that ONLY fans get the discount. You should also promote this at your place of business with a sign or even on your company vehicle.

Providing exclusive content, specials, etc makes your fans feel special and informed which is crucial to retention and maximizing the power of social media. It only takes 5 minutes to get rolling!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Linking Content

Today's Tip is centered on promoting your Facebook Business Page by including a link in your post. As you navigate the internet you might see buttons and places where you can 'share' a website, an article or feature. For example, we encourage business owners to have a business blog where they add articles. Blog sites like Blogger and Wordpress have the option to easily share your post on your Facebook or Twitter account. If there isn't an option to 'share' content, you can still add a link to your Facebook Post.

How do I Post a Link?
• Go to your business page
• Below the header, you'll see a status box (similar to personal Facebook pages).
• Copy the URL (Ctrl+C) of the website you want to link (Make sure you have the exact link so that people will be directly taken to the specific article, picture or page)
• Paste the link (Ctrl+V) in the Status box (says "Write Something")
• Facebook will automatically create the link with a picture and website description if available.
• Type a message about why they should click the link and then click 'Post'.


What Do I Link to?
• Other businesses or affiliate websites you recommend
• Articles that relate to your industry
• Trending news stories that relate to your business
• Videos and articles you have posted

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to search for a trending article or video that relates to your industry or pick one of your own. Go into your Facebook Business page and create a post that includes this link. Try to incorporate this into your social media routine as often as possible. Facebook is about sharing and you should be using it as a tool to position yourself as an expert. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - 'Like' Minds

Today's Tip is centered on promoting your Facebook Business Page by liking OTHER Facebook Business Pages. The right hand-side of your business timeline shows several items including the other pages you have 'liked' as your business. This concept of tipping your hat' to other businesses can help build comraderie and support among other businesses who not only might use your service but can also refer you and your Facebook Business Page.

How do I 'Use Facebook' As My Business?
• Go to your business page
• On the 'Admin Panel' - Click the dropdown "Manage'
• Click on 'Use Facebook as [Your business Name]'

Now everything you do will be as your business. If you comment on someone's post - it will be as your business page. If you post something or 'Like' a page - it will be as your business (not you personally).


'Liking' Other Businesses
• What businesses do you use personally or in your business? Are there other local businesses who are members of a mutual organization or located near you? These are the kinds of businesses you might want to search for, visit their Facebook Business Page and 'Like' them.
• People who are admins of the business page will get a notification that you have liked them. And guess what - your name is a direct link back to your business page.
• In many cases - people will go and like you back too! We encourage you to follow this policy. Again, social media is all about sharing so in this case, giving a little attention to
others can help you as well.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to go into your Facebook Business page and 'Like' five other businesses. Try to incorporate this into your social media routine every week or as you meet new businesses. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Minutes - About Keywords

Today's Tip is centered on promoting your Facebook Business Page with keyword rich "About" content. When you look at your page, below your profile picture is a light blue bar that includes information like what type of business you are, your address, phone and hours. BELOW that is the word "About" - click on it. Welcome to the section that should tell everyone the details about you. Whether you have a lot written or not much - it's important that you add keywords to this section.

How do I edit the 'About' Section?
• Since you are the Admin of your page - when you hover on a section, an 'Edit' button will appear in the top left corner of the section - click on it.
• Click 'Basic Information' from the left menu.
• You're Here!

Adding Keywords to Your Content
• Before you make any changes - take a moment to come up with 3 keyword phrases that relate to your business, product or service. Think about what people might be typing into a search engine to find something you offer. Keywords can be one word or 2-3 words that make a phrase. (Stay away from 'stop words' like a, at, I, in, my, and, etc.)
     Examples:
          - DIY Bride Tips for a Florist
          - Tire Rotation Schedule for an Auto Repair Center
          - Identifying New Tax Laws for an Accountant
          - Solar Panel Cleaning for a Window Cleaner
• Take your 3 keyword phrases and add them to your content. Use each phrase at least twice in areas like 'About', 'Description', "General Information" etc. If this seems difficult then work with one or two phrases. The point is to make your page more search engine friendly.
• Be sure to click 'Save Changes' at the bottom of the page when you're done.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to go into your 'About' section and add keywords to your general information. It only takes 5 minutes!


Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Minutes - The F Badge

Today's Tip is centered on promoting your Facebook Business Page with a badge. A badge is a graphic that can be linked to a location on the internet - in this case it is the infamous 'F' that links to your Facebook page.

Where Do I Put the Badge?
• Your Website - make sure it links to your page and opens 'in a new window' so people can check out your Facebook page without leaving your website.
• Your Email Signature - make it easy for people to connect with you on all social media sites by placing a badge or at least a link to your page.
• Your business card & marketing media - yes, even though it is not a link-able item, you need to tell EVERYONE that they can connect with you on Facebook.

Get a Badge Now
• You can type 'Facebook Badge' into a search engine and scan dozens of images to find a variety of badges.
• You or your graphic designer can design a badge that matches your website/business

• You can right-click and save one of the graphics below. These are PNG files so they have transparent background (meaning you can place them on any color background without a box around them).

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to download one of these badges and commit to put it EVERYWHERE - your website, your business cards, your emails, your brochures...your car or truck graphics!

Qlixite has instructions for how to put a badge & link for Facebook, Twitter, Blogger and YouTube on your email that you can read here.

Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.