the lost boy 1 Page Business Plan
Overview
the lost boy has a clear business objective to develop, produce, promote and distribute music products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
the lost boy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as bringing good music back. This is a critical issue for our selected target market of anyone who knows good music.
The Value Proposition
the lost boy is uniquely positioned to deliver value to anyone who knows good music. "the lost boy will the nostalgia of artistic emotion in 5 minutes will hook anyone in." In order to be deliver on this value proposition, we I have a midas touch. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the music market. We consider our key competitors to be: everyone in the scene . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with everyone in the scene by being georgie .
Key Strategies
Over the next 6 months our focus will be to market
. This task will be undertaken in the context of our broader strategy to expand . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: creating a song a week making more contacts getting played
About this document
music Business Plan
This document was created by George of the lost boy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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