02Gatos 1 Page Business Plan

Design for fashion & home Business Plan

02Gatos 1 Page Business Plan

Overview

02Gatos has a clear business objective to develop, produce, promote and distribute Design for fashion & home products and services. These products and services have been developed over 1 year and a half with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

02Gatos has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have unique and exclusive and really creative prints. This is a critical issue for our selected target market of Luxury brands and people who looks to be different.

The Value Proposition

02Gatos is uniquely positioned to deliver value to Luxury brands and people who looks to be different. "02Gatos will develope Exclusive and creative designs with good price, ecofriendly and limited editions." In order to be deliver on this value proposition, we create our Trend research because we have a big background in art, fashion and market research. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Design for fashion & home market. We consider our key competitors to be: Karolina York, Circleline, Nancy Parker, Hunt& Gather and Basso&Brooke. In product: Mary katranzou and Peter Piloto. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Karolina York, Circleline, nancy Parker, Caju collective, hunt& gather, Mary katranzou, Peter piloto by Color combination, flexibility, new techniques, artist as a art director, traveling, Brazilian soul.

Key Strategies

Over the next 6 months our focus will be to Launch new scarves & bags



Search new clients



Move to nyc. This task will be undertaken in the context of our broader strategy to Have a company manager



Launch new product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch bag line Obtain 20 fix costumes Offer creative consulting

About this document
Design for fashion & home Business Plan
This document was created by Flo of 02Gatos using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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