The Bella Abbey 1 Page Business Plan

Clothing and accessories Business Plan

The Bella Abbey 1 Page Business Plan

Overview

The Bella Abbey has a clear business objective to distribute unique gifts and accessories for all types of people. These products are in the process of being developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a successful online retail website. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

The Bella Abbey has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Finding unique and trendy gifts at a fair price. This is a critical issue for our selected target market of Fashion setters.

The Value Proposition

The Bella Abbey is uniquely positioned to deliver value to fashion setters and finding a quick gift. The Bella Abbey will Provide a wide array of products to meet many needs in one location." In order to be deliver on this value proposition, we Our site provides a wide range of options that are fairy priced. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the type of market. We consider our key competitors to be: Etsy, Mud Pie and Charming Charlie. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy, Mud Pie and Charming Charlie by Offering items just as unique as competitors, however, ours are priced fairly.

Key Strategies

Over the next 6 months our focus will be to Create a website . This task will be undertaken in the context of our broader strategy to Expand into new office. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Return on Investment, Linking our products to Amazon.com amd Obtaining 500 sale transactions

About this document
Clothing and accessories Business Plan
This document was created by Kristine of The Bella Abbey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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