Texsun Pools & Spa's, Inc. 1 Page Business Plan

Pool Business Plan

Texsun Pools & Spa's, Inc. 1 Page Business Plan

Overview

Texsun Pools & Spa's, Inc. has a clear business objective to promote Pool products and services. These products and services have been developed over 31 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Texsun Pools & Spa's, Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Balancing customers pool chemistry. This is a critical issue for our selected target market of Pool and spa owners.

The Value Proposition

Texsun Pools & Spa's, Inc. is uniquely positioned to deliver value to Pool and spa owners. "Texsun Pools & Spa's, Inc. will Provide a service that ensures loyalty from our customers." In order to be deliver on this value proposition, we Vision. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Pool market. We consider our key competitors to be: Leslie's Pools and Pool Warehouse. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Leslie's Pools and Pool Warehouse by Knowledgeable Sales associates..

Key Strategies

Over the next 6 months our focus will be to Build relationships with local pool builders. This task will be undertaken in the context of our broader strategy to Continue to build on customer loyalty.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Search out new pool builders Focus on high margin product sales Monitor inventory levels

About this document
Pool Business Plan
This document was created by Joi of Texsun Pools & Spa's, Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.