Dream works 1 Page Business Plan

Outdoor, lifestyle, challenging services Business Plan

Dream works 1 Page Business Plan

Overview

Dream works has a clear business objective to develop, produce, promote and distribute challenging, outdoor, lifestyle, services and products. These products and services are being developed as a start-up with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to sustainably acquire new customers. Customer acquisition is considered to be the key critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Dream works has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem, as taking away the hassle of outdoor lifestyle activities by providing convenience to time constrained customers. This is a critical issue for our selected target market of outdoor lifestyle enthusiasts.

The Value Proposition

Dream works is uniquely positioned to deliver value to outdoor lifestyle enthusiasts. "Dream works will provide exciting, passionate outdoor services and products to like minded customers." In order to deliver on this value proposition, we understand the difficult dynamics of the work - life balance and aim to provide options to move the balance toward life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the challenging outdoor, lifestyle services market. We consider our key competitors to be: Tour operators, bike & sport shops and event organisers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with tour operators, bike & sport shops and event organisers by focusing on the customer experience rather than products.

Key Strategies

Over the next 6 months our focus will be to find a suitable location and unique differentiating factor to attract customers to the lifestyle new hub. This task will be undertaken in the context of our broader strategy to consolidate the hub and appoint staff to take the business further. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain suitable location, customer awareness, attraction and retention and reinvention and sustainability.

About this document
Outdoor, lifestyle, challenging services Business Plan
This document was created by Gary of Dream works using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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