Nightjar markets 1 Page Business Plan

Variety...normal market traders and entertainment Business Plan

Nightjar markets 1 Page Business Plan

Overview

Nightjar markets has a clear business objective to develop, produce, promote and distribute market traders and entertainment products and services. These products and services have been developed over 3 years with a core focus on addressing the customer entertainment and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Nightjar markets has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "the need to get patrons to pay for the entertainment" this is a critical issue for our selected target market of Surf coast locals and tourists.

The Value Proposition

Nightjar markets is uniquely positioned to deliver value to Surf coast locals and tourists. "Nightjar markets will provide entertainment to families during the summer holiday month of January. In order to deliver on this value proposition, our unique and varied entertainment offering needs to continue to cater for families - all age groups. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the market traders and entertainment market. We consider our key competitors to be: Geelong night markets and other similar coastal type markets and festivals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Geelong night markets and other similar coastal type markets and festivals. Our location is Torquay - held on Thursday evenings during the summer holidays. Many tourists in town looking for 'things to do'.

Key Strategies

Over the next 6 months our focus will be to Increase entry fees to patrons.
Review overheads ensuring risks are adequately covered. This task will be undertaken in the context of our broader strategy to Expand to include more traders and entertainment. Look at additional space for more traders. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 12,000 patrons per night. Profitability - $100k net profit. Increase market size in line with patron demand and opposition offered or not offered by Friday night Geelong markets

About this document
Variety...normal market traders and entertainment Business Plan
This document was created by Chris of Nightjar markets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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