Temporary Structures Ltd 1 Page Business Plan

Overview

·         Temporary Structures Ltd has a clear business objective to develop, produce, promote and distribute Temporary structures products and services. 
These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

Business Objectives

·         When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. 
Our key long term business objective is to acquire new customers. 
Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. 
We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. 
Our long term objective is to build a clear customer acquisition process.

The Customer

·         Temporary Structures Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as: Solid alternative to a tent, easy to transport, erect, pull down and store.. 
This is a critical issue for our selected target market of Glamping, weddings..

The Value Proposition

·         Temporary Structures Ltd is uniquely positioned to deliver value to Glamping, weddings.. "Temporary Structures Ltd will Provide an additional profit line to your business, provide instant accommodation at your premises.." 
In order to be deliver on this value proposition, we first to provide a solid, attractive alternative to the bell tent.. 
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

·         We have a number of competitors within the Temporary structures market. We consider our key competitors to be: 
Pop up Hotel,

Hearthworks Tipis,

All small Bell Tent companies.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with: Pop up Hotel,

Hearthworks Tipis,

All small Bell Tent companies.

By:
We are solid alternative to canvas.

Easier to clean.

Doesn't get damp.

Needs very little upkeep.

No guy ropes.

Fire retardant.

Unique, adaptable design..

Key Strategies

·         Over the next 6 months our focus will be to:
To attend trade shows, develop a sales team combined with marketing online.

To promote at festivals and events. . 
This task will be undertaken in the context of our broader strategy to increase our areas to France, Croatia. Europe, USA, Pacific Rim.. 
These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

·         Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 
First Glamping sale done by sales team. 
First major exhibition 100 units sold or rented