Published due to non-payment

Express Local 1 Page Business Plan

Overview

Express Local has a clear business objective to distribute Farm Fresh Vegetable Delivery products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Express Local has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The desire to have local farm fresh vegetables delivered on demand. This is a critical issue for our selected target market of Upper middle class families.

The Value Proposition

Express Local is uniquely positioned to deliver value to Upper middle class families. "Express Local will Provide an easy tool that offers fresh in season prduxe." In order to be deliver on this value proposition, we Offer the satisfaction of home delivered local produce. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Farm Fresh Vegetable Delivery market. We consider our key competitors to be: Supermarket

Farm stands . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Supermarket

Farm stands by Local just picked produce easily delivered to you door.

Key Strategies

Over the next 6 months our focus will be to Brand market to potential customers and acquire customer base.. This task will be undertaken in the context of our broader strategy to Expand customer base nationally. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50 farms signed nationally 2000 potential customers Staff of 25

About this document
This document was created by Chris of Express Local using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.