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Ronin Security Group 1 Page Business Plan

Overview

Ronin Security Group has a clear business objective to develop, produce and provide superior Protection agents as well as dynamic
Security and Consulting Services services. These services have been developed over a 10 year period, with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to raise the standard of expectation for the clients we serve. Client acquisition is considered to be a critical activity and we are actively seeking to grow our client base.We understand there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process.

The Customer

Ronin Security Group has been created with a clear focus on the needs of our clients.Through a structured client discovery process, we have validated the key client concerns. Ronin will address the need for well trained Security personnel.. This is a critical issue for our selected target market of Security Managers, Veterans, Students and Bodyguards.

The Value Proposition

Ronin Security Group is uniquely positioned to deliver value to Security Managers, Veterans, Security Professionals and Bodyguards. Ronin Security Group offers services and training based on our unique philosophy we call "The Professional Applications of Force", which focuses on the particulars involved in the use of force and the legal ramifications and liability concerns of the security professional, as well as appropriate emergency management and response.. In order to be able to deliver on this value proposition,The Principal of Ronin Security Group, Derek Bryan, has acquired over 20 years experience as a Bodyguard, EMT and Bouncer. In that time Derek Bryan has provided security services for some of the biggest celebrities in the entertainment industry, as well supervised security personnel at some of the biggest nightclubs in Southern California. Derek Bryan has also been attached to the personal security details ( in some cases as a tactical EMT) to members of the Saudi Royal Family and United Arab Emirates respectively.. The capabilities of Derek Bryan have taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Protection and Consulting Services market. We consider our key competitors to be: Gavin De Becker and Associates, and Gallahad Security. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gavin De Becker and Gallahad Security becauseThe Primary operators and Instructors at Ronin Security Group are among the most experienced and well trained professionals in the industry. With all senior operators being former military, law enforcement or EMS. Everyone at Ronin is at minimum CPR certified, and in most cases an EMT or higher. Our senior operators have a wealth of knowledge and experience in Executive Protection, Tour/Venue security, Residential/Estate security and Nightclub security. Our client list includes; Britney Spears, Arnold Schwarzenegger, Maria Shriver, Ashlee and Jessica Simpson, Will and Jada Smith, Halle Berry and Justin Timberlake. With this level of experience our Principal operators bring real world understanding of the Executive Protection industry to all of our workshops and seminars, as well as teaching the intangibles of protection. Our prospective operators must demonstrate a understanding of the principles of the "Professional Applications of Force", and Emergency Medical response, to be given serious consideration as an Operator for Ronin Security Group..

Key Strategies

Over the next 6 months our focus will be to To acquire clients, Ronin Security Group will provide training seminars and workshops for Bouncers, Bodyguards and Security Guards. We will also provide advanced first aid and CPR certification for Security Professionals.. This task will be undertaken in the context of our broader strategy to Within 12 months, operate from its own Headquarters and Training Facility.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide security training for Bodyguards, Bouncers and Security Guards. Operate a full service Security Company from our own state of the art Training Facility. Provide cutting edge Consulting services to Security Professionals, Managers and Venue Owner/Operators.

About this document
This document was created by Derek of Ronin Security Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.