Eco Installer (UK) Limited 1 Page Business Plan

plumbing heating renewable energy Business Plan

Eco Installer (UK) Limited 1 Page Business Plan

Overview

Eco Installer (UK) Limited has a clear business objective to promote plumbing heating renewable energy products and services. These products and services have been developed over the last 30 months with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be slightly more important than profitability growth, although both are important long term objectives.

The Customer

Eco Installer (UK) Limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as needing reliable, trustworthy, value for money servicing and installation of traditional and renewable heating and hot water systems. This is a critical issue for our selected target market of 40+ home owners.

The Value Proposition

Eco Installer (UK) Limited is uniquely positioned to deliver value to 40+ home owners. "Eco Installer (UK) Limited can turn an annual heating bill into an income stream through the installation of renewable energy." In order to deliver on this value proposition, we are the only company locally with all the qualifications to understand and install them. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the plumbing heating renewable energy market. We consider our key competitors to be: All the major energy companies plus national renewable energy installers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the major energy companies and national renewable energy installers with our fantastic local reputation, excellent customer referrals and a real passion for renewables.

Key Strategies

Over the next 6 months our focus will be to market the business through a variety of different ways to find local customers for the renewable heat incentive. This task will be undertaken in the context of our broader strategy to setup a dedicated sales team to push the business on to £5M turnover. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: £1 million turnover, £1000 per week salary for the directors and increasing staff levels to 25 or above

About this document
plumbing heating renewable energy Business Plan
This document was created by Roly of Eco Installer (UK) Limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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