Phoenix Fitness Services 1 Page Business Plan

Fitness, training, education opportunities Business Plan

Phoenix Fitness Services 1 Page Business Plan

Overview

Phoenix Fitness Services has a clear business objective to develop, produce, promote and distribute Fitness, training, education opportunities products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Phoenix Fitness Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Health, fitness and employability. This is a critical issue for our selected target market of Students, parents, schools and colleges.

The Value Proposition

Phoenix Fitness Services is uniquely positioned to deliver value to Students, parents, schools and colleges. "Phoenix Fitness Services will Provide an alternative environment for the local community to access health and fitness services." In order to be deliver on this value proposition, we Possess considerable expertise both in sports science and education allowing us to provide a comfortable environment to exercise and educate. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness, training, education opportunities market. We consider our key competitors to be: Sport Support Services

Bedford College

Hitchin College

Bannatines

Zumba Classes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sport Support Services

Bedford College

Hitchin College

Bannatines

Zumba Classes by Expertise in Sports Science and Education.

Key Strategies

Over the next 6 months our focus will be to Free Community Based Sessions

Website

Free Holiday Training Courses for Students

Social Network Page

Healthy Eating Dinner

. This task will be undertaken in the context of our broader strategy to Seek funding and contracts from local government to run fitness qualifications for young people. Provide courses and work experience packages for schools and colleges.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Fully attended free community fitness classes Fully attended fitness classes with paying customers Holiday fitness work experience courses

About this document
Fitness, training, education opportunities Business Plan
This document was created by Ben of Phoenix Fitness Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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