Overview
Sammies has a clear business objective to develop, produce, promote and distribute Healthy food products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Sammies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Obesity / choice/eat healther. This is a critical issue for our selected target market of All.
The Value Proposition
Sammies is uniquely positioned to deliver value to All. "Sammies will Make eating healthy tasty, and enjoyable experience." In order to be deliver on this value proposition, we Foods are healthier choice. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy food market. We consider our key competitors to be: Mac Donald's . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mac Donald's by We make eating healthy a choice, and tasty experience .
Key Strategies
Over the next 6 months our focus will be to Sales manager. This task will be undertaken in the context of our broader strategy to Sell to wholesalers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Aim to have 1000 customers per week Have changing menu Open second Sammies
About this document
This document was created by Velda of Sammies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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