Mobile Massage & Fitness 1 Page Business Plan

Massage, Fitness, and Natural Skin Care Business Plan

Mobile Massage & Fitness 1 Page Business Plan

Overview

Mobile Massage & Fitness by April has a clear business objective to develop, produce, promote and distribute massage and fitness products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, I consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and I am seeking to grow the number of customers. I understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. My long term objective is to build a clear customer acquisition process.

The Customer

Mobile Massage & Fitness by April has been created with a clear focus on the needs of my customers. Through a structured customer discovery process, I have validated the key customer problem as the need for assistance in total body wellness and pain alleviation due to postural misalignment and muscular imbalances in a convenient location. This is a critical issue for my selected target market of people who take health and wellness seriously.

The Value Proposition

Mobile Massage & Fitness by April is uniquely positioned to deliver value to anyone of any age in need of massage and/fitness services. "Mobile Massage & Fitness by April will provide massage and fitness services in the convenience of the client's home and/or office to alleviate pain due to even the slightest postural and/or muscular imbalances." In order to deliver on this value proposition, I have become educated and experienced in multiple massage techniques, personal training, dance, and music which allows me to provide services unique to each client's specific goals. This capability has taken considerable time and resources to develop and forms the cornerstone of my competitive advantage.

Competitors

I have a number of competitors within the massage, fitness, and natural beauty care market. I consider my key competitors to be local spas and fitness facilities. My understanding of these competitors has been used to refine my strategy and value proposition. I believe that I can compete effectively with these competitors by providing a unique body wellness plan for each client based on his/her goals in a convenient location of his/her choice.

Key Strategies

Over the next 6 months my focus will be to make community connections. This task will be undertaken in the context of my broader strategy to launch a natural skin care and beauty product line. These strategies are a tactical implementation of my overall business goal as outlined above.

Milestones

Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 Clients, Launch Natural Beauty Products Line, Hire a Personal Assistant.

About this document
Massage, Fitness, and Natural Skin Care Business Plan
This document was created by April of Mobile Massage & Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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