Nexen 1 Page Business Plan

Alternative Energy supply Business Plan

Nexen 1 Page Business Plan

Overview

Nexen has a clear business objective to promote Alternative Energy supply services. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Nexen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need of a rate reduction on the cost of their electricity. This is a critical issue for our selected target market of Residential energy customers.

The Value Proposition

Nexen is uniquely positioned to deliver value to Residential energy customers. "Nexen will Lower the cost on the customers utility bill." In order to be deliver on this value proposition, we We can supply energy at lower rate then they would normally be paying. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Alternative Energy supply market. We consider our key competitors to be: "X"energy supplier. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with "X"energy supplier by We have been the lowest price over our competitors for the last 2years..

Key Strategies

Over the next 6 months our focus will be to Have 4 full time reps hitting their goals. This task will be undertaken in the context of our broader strategy to Acquire an office and manage two 6hrs shifts with10-20 reps per shift. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50/week by end of sept 62/week within 6months 6 full time reps and office 12month goal

About this document
Alternative Energy supply Business Plan
This document was created by Jason of Nexen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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