Charcole boutique 1 Page Business Plan

Clothes and apparel Business Plan

Charcole boutique 1 Page Business Plan

Overview

Charcole boutique has a clear business objective to develop, produce, promote and distribute Clothes and apparel products. These products have been developed over Not started? with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Charcole boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Clothes for curvey teens. This is a critical issue for our selected target market of Curvey hipster teens.

The Value Proposition

Charcole boutique is uniquely positioned to deliver value to Curvey hipster teens. "Charcole boutique will Clothes that fit and don't look boring.." In order to be deliver on this value proposition, we We update our stock more regularly than other highstreet stores, more sizes so you don't have to be a model to wear them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clothes and apparel market. We consider our key competitors to be: Boohoo, missguided, pretty little things, asos, new look, topshop, urban outfitters, motel rocks, pepper berry, bravissimo and annesummers.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boohoo, missguided, pretty little things, asos, new look, topshop, urban outfitters, motel rocks, pepper berry, bravissimo and annesummers. by We're way more hipster then any of those stores so totally on trend, more real sizes, twice the range of topshop, and much more flattering styles..

Key Strategies

Over the next 6 months our focus will be to Have clothes made.. This task will be undertaken in the context of our broader strategy to Over 360 dresses/full outfits sold.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Clear all stock from home in 4months. Sell 3,000 branded items. Open pop up shop in Trafford Center.

About this document
Clothes and apparel Business Plan
This document was created by Char of Charcole boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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