Kavvie's Kreative Kollections 1 Page Business Plan
Overview
Kavvie's Kreative Kollections has a clear business objective to develop, produce, promote and distribute Personalized Gifts products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Kavvie's Kreative Kollections has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create unique gifts that preserve happy memories. This is a critical issue for our selected target market of all occasion gift givers.
The Value Proposition
Kavvie's Kreative Kollections is uniquely positioned to deliver value to all occasion gift givers. "Kavvie's Kreative Kollections will Provide the best quality gifts available at the most affordable costs." In order to be deliver on this value proposition, we besides utilizing the Social Networks to promote, interact & target new clients, we'll ensure to complete our orders within minimum wait time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalized Gifts market. We consider our key competitors to be: KVK, Warner's One Stop, East Caribbean Printers, Modern Printers & Carib Craft & Graphics. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with KVK, Warner's One Stop, East Caribbean Printers, Modern Printers, Carib Craft & Graphics by providing a unique mix of personalized gifts not currently being offered to the St Kitts public.
Key Strategies
Over the next 6 months our focus will be to officially launch our storefront . This task will be undertaken in the context of our broader strategy to explore new markets . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Continue launching of new & unique products Obtain clientele from varied backgrounds, such as the common man on the street to the most sophisticated one; Tap into regional markets; &
About this document
Personalized Gifts Business Plan
This document was created by Kavita of Kavvie's Kreative Kollections using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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