Hallmark coaching 1 Page Business Plan

Therapeutic counselling and coaching Business Plan

Hallmark coaching 1 Page Business Plan

Overview

Hallmark coaching has a clear business objective to develop Therapeutic counselling and coaching services. These services have been developed over Starting with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Hallmark coaching has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to be able to access a srevice quickly.This is a critical issue for our selected target market of Clients needing emotional support.

The Value Proposition

Hallmark coaching is uniquely positioned to deliver value to Clients needing emotional support. "Hallmark coaching will Everyone needs emotional support at some stage in their life and a safe and non judgemental place to go.." In order to be deliver on this value proposition, we No weeks and weeks of waiting. Here and now for you when you really need it. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Therapeutic counselling and coaching market. We consider our key competitors to be: Free counselling in GP surgeries. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nhs waiting lists in GP surgeries by Confidential therapies at a time when it suits.

Key Strategies

Over the next 6 months our focus will be to Promote my specialised service. This task will be undertaken in the context of our broader strategy to Increase client numbers and expand location. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Getting first client Building clients from word of mouth and recommendation. Enough clients to earn a living Salery

About this document
Therapeutic counselling and coaching Business Plan
This document was created by Sarah of Hallmark coaching using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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