JHAM Entertainment Crew 1 Page Business Plan

Music Videos and Films Business Plan

JHAM Entertainment Crew 1 Page Business Plan

Overview

JHAM Entertainment Crew has a clear business objective to develop, produce, promote and distribute music videos and films. These services have been developed over 5 years with a core focus on addressing the key customer problem of developing artist image and getting screenplays to screen.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new clients. Client acquisition is considered to be the critical activity and we are seeking to grow the number of clients. We understand that client growth could be at the expense of profitability, and that there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process.

The Customer

JHAM Entertainment Crew has been created with a clear focus on the needs of our clients. Through a structured client discovery process, we have validated the key client problem as Helps to create a marketable visual persona for recording artist and get film makers in the public eye. This is a critical issue for our selected target market of Young rising musical talent.

The Value Proposition

JHAM Entertainment Crew is uniquely positioned to deliver value to Young rising musical talent. "JHAM Entertainment Crew will Produce and direct music videos and films to market indie artists.." In order to be deliver on this value proposition, we Our professional training and industry expertise allows us to cost effectively provide clients with industry standard video production. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Music Videos and Films market. We consider our key competitors to be: Hype Williams

F. Gary Gray. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hype Williams

F. Gary Gray by Unique style and vision.

Key Strategies

Over the next 6 months our focus will be to Networking within film industry organizations and music industry functions and mixers.

Implementing effective guerrilla marketing strategies.. This task will be undertaken in the context of our broader strategy to Put available funds into more mainstream marketing such as TV and radio.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Win independent film awards Produce projects for major labels

About this document
Music Videos and Films Business Plan
This document was created by Ira of JHAM Entertainment Crew using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.