Kathryn McMullen Photography 1 Page Business Plan

Photo Shoots and Prints Business Plan

Kathryn McMullen Photography 1 Page Business Plan

Overview

Kathryn McMullen Photography has a clear business objective to provide photo shoots and prints. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Kathryn McMullen Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a low-cost way to hire a photographer. This is a critical issue for our selected target market of the residents of Yamhill County.

The Value Proposition

Kathryn McMullen Photography is uniquely positioned to deliver value to Residents of Yamhill County. "Kathryn McMullen Photography will provide a service that lets you hire a photographer on a budget." In order to be deliver on this value proposition, our one-man team shoots, edits, and orders all of your pictures in under a week. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the photo shoots and prints market. We consider our key competitors to be: Nicole Ruyle Photography, Susan Ragan Photography, Marilyn Affolter Photography. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nicole Ruyle Photography, Susan Ragan Photography, Marilyn Affolter Photography by offering great pictures with a lower cost.

Key Strategies

Over the next 6 months, our focus will be to get hired for a shoot. This task will be undertaken in the context of our broader strategy to expand and raise prices. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Register domain name for website Obtain two customers Have three camera lenses

About this document
Photo Shoots and Prints Business Plan
This document was created by Kathryn of Kathryn McMullen Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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