Blackbird Holdings 1 Page Business Plan

Point Of Care Dispensing Business Plan

Blackbird Holdings 1 Page Business Plan

Overview

Blackbird Holdings has a clear business objective to promote Point Of Care Dispensing of products and related medical services. POC Dispensing is used by over 30% of all independent practices along the East Coast. AdvancedRx has implemented POC in over 500 practices in 18 States. Blackbird Holdings, in concert with AdvancedRx, is looking to offer POC benefits to the local medical community.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key short term business objective is to acquire new customers. Customer acquisition is considered to be the most critical activity and we are initially seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to maintain and grow our customer accounts, while adding more value to their business while improving patient relations.

The Customer

Blackbird Holdings has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as expanding their practice with improved patient efficacy while substantially increasing revenues. This is a critical issue for our selected target market of Medical Practitioners and Groups.

The Value Proposition

Blackbird Holdings is uniquely positioned to deliver value to Medical Practitioners or Groups. "Blackbird Holdings will seamlessly improve patient compliance and satisfaction while increasing your revenues.." In order to deliver on this value proposition, we are at the forefront of our industry and handle HR and medical billing for our customers and their patients. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a limited number of competitors within the Point Of Care Dispensing market in the Western United States; most are back East and are not prepared to offer remote assistance. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively within our arena because of our ability to assist with billing, HR and compliance issues.

Key Strategies

Over the next 6 months our focus will be to prospect and network in order to find affiliates that can generate some positive leads. This task will be undertaken in the context of our broader strategy of planning to launch a Crowdfunding effort and possibly work with a Business Accelerator to acquire Angel Investors. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 Accounts Obtain, 1st Major Hospital Account, and Expanding Sales Force.

About this document
Point Of Care Dispensing Business Plan
This document was created by Jason of Blackbird Holdings using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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