IDG Associates Ltd 1 Page Business Plan

Business Development Business Plan

IDG Associates Ltd 1 Page Business Plan

Overview

IDG Associates Ltd has a clear business objective to develop Business Development services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

IDG Associates Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Growth and Profitability. This is a critical issue for our selected target market of Small and Medium sized Businesses.

The Value Proposition

IDG Associates Ltd is uniquely positioned to deliver value to Small and Medium sized Businesses. "IDG Associates Ltd will We help businesses survive and thrive." In order to be deliver on this value proposition, we We have over 5000 specialists worldwide available to solve any problem. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Business Development market. We consider our key competitors to be: BTI. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with BTI by Availability of skilled resources.

Key Strategies

Over the next 6 months our focus will be to Appoint a Sales and Marketing Director. This task will be undertaken in the context of our broader strategy to Develop a Website. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 Clients Improve businesses 3 fold Make a profit

About this document
Business Development Business Plan
This document was created by Hedley of IDG Associates Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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