Stupendous Golf Pty Ltd 1 Page Business Plan

Greenfees lessons golfclubs repairs Business Plan

Stupendous Golf Pty Ltd 1 Page Business Plan

Overview

Stupendous Golf Pty Ltd has a clear business objective to promote memberships, green fees, lessons, retail sales, club repairs and cart hire. These products and services have been developed over 20 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Stupendous Golf Pty Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is the first contact point. We will strive for an enjoyable experience, explaining course layout, weather conditions and consistently servicing members needs. This is a critical issue for our selected target market of members and guests.

The Value Proposition

Stupendous Golf Pty Ltd is uniquely positioned to deliver value to members and guests. "Stupendous Golf Pty Ltd will Provide a service that encourages repeat customers and members satisfaction." In order to be deliver on this value proposition, we will aim to build a reputation as a teaching centre that consistently produces great results, Stuart has extensive experience as a coach and is first class professional with a friendly and welcoming demeanour. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Greenfees lessons golfclubs repairs market. We consider our key competitors to be: Nsw, St Michaels, Randwick . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NSW, St Michaels, Randwick as The Coast Situated on some of the best coastline in Australia that it offers better value and accessibility than its competitors. We should have the autonomy to value add to existing or reward the frequent player.

Key Strategies

Over the next 6 months our focus will be to focus on building our brand awareness, increasing green fee revenue and membership enquiries. This task will be undertaken in the context of our broader strategy to use the Internet and social media like no other course in Sydney. We currently find google Adwords and Facebook offers as a very and cheap way to promote goods and services. 60% of all searches for golf are done on mobile devices, by optimising websites for mobile and developing an app for the club we can lead the clubs marketing strategies into the future. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10% increase in green fee revenue, internal refit of the pro shop, Introduce professional golf coaching and club fitting system using a computerised launch monitor and strategic marketing strategy through Internet marketing.

About this document
Greenfees lessons golfclubs repairs Business Plan
This document was created by Stuart of Stupendous Golf Pty Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.