KnoxCPR, LLC 1 Page Business Plan

CPR Training, AED Service Business Plan

KnoxCPR, LLC 1 Page Business Plan

Overview

KnoxCPR, LLC has a clear business objective to develop, produce, promote and distribute CPR/First Aid Training, AED Sales and service management. These products and services have been developed over 3 Years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

A key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective will be to maintain our current client base by offering quality training at an affordable price. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process and to maintain a rapport with each client.

The Customer

KnoxCPR, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as consistency and quality of training.. This is a critical issue for our selected target market of Manufacturing facilities, Government Employees, Doctors offices and all personnel required to take the training.

The Value Proposition

KnoxCPR, LLC is uniquely positioned to deliver quality training to Manufacturing facilities, Government Employees, Doctors offices and all personnel required to take the specific training. "KnoxCPR, LLC offers OSHA approved CPR/AED and First Aid Training, AED sales and service management." In order to deliver on this value proposition, all of our instructors are active Firefighters, EMTs or Nurses. We have first hand knowledge of each skill and can relate to the general public.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the CPR Training, AED Service market. We consider our key competitors to be: CPR Choice and
Cintas. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with CPR Choice and Cintas by focusing on each individual person, as we have the equipment to allow more practice on a mannequin than any other company. We strive to meet the clients needs and will accommodate in any way possible. .

Key Strategies

Over the next 6 months our focus will be to Meet with prospective clients, market regionally, and add additional Instructors.. This task will be undertaken in the context of our broader strategy of continuing quality training and developing a rapport with each client . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Managing an additional 100 AEDs. Maintain our current customer base by continuing to offer excellent customer service and training at a low cost, and to offer other medical equipment for our customers.

About this document
CPR Training, AED Service Business Plan
This document was created by Chris of KnoxCPR, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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