Artistic Enterprises 1 Page Business Plan

Commercial talent casting Business Plan

Artistic Enterprises 1 Page Business Plan

Overview

Artistic Enterprises has a clear business objective to provide first rate and affordable commercial talent casting services. These services have been developed over 25 years with a core focus on assisting production community professionals with fulfilling their talent needs and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Artistic Enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as paying talent quickly and improving relations with talent sources. This is a critical issue for our selected target market of the Tri-state production community.

The Value Proposition

Artistic Enterprises is uniquely positioned to deliver value to the Tri-state production community. "Artistic Enterprises will provide a service that delivers the most comprehensive and efficient talent resource in the Midwest.." In order to deliver on this value proposition, we We have the most experienced, knowledgable and talent friendly casting professionals in the local industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Commercial talent casting market. We consider our key competitors to be: Talent agencies purporting to offer casting services, low budget do it yourself productions and Internet talent sources. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Talent agencies purporting to offer casting services, low budget do it yourself productions and Internet talent sources by providing non-biased, affordable casting services delivered by experienced and nurturing talent directors..

Key Strategies

Over the next 6 months our focus will be to Pay talent promptly, streamline casting and editing processes and market services to a regional market. This task will be undertaken in the context of our broader strategy to Increase staff by two or more part time employees and market services nationally. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Move our entire data storage and work environments into the cloud, always pay talent within 15 days of receiving payment and obtain at least 20 new regular clients.

About this document
Commercial talent casting Business Plan
This document was created by Michelle of Artistic Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.