Harrisons 1 Page Business Plan

Maintenance services Business Plan

Harrisons 1 Page Business Plan

Overview

Harrisons has a clear business objective to provide & produce maintenance services. These services have been developed over many years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to have a sustainable customer network. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Harrisons has been created with a clear focus on the needs of our customers. A critical issue for our selected target market of investment property owners is identifying a maintenance service that will provide ongoing work for their properties and to keep them in good order & maximise rental return.

The Value Proposition

Harrisons is uniquely positioned to deliver value to Investment property owners. "Harrisons will Provide a service that helps ensure maximum rental return and property value." In order to deliver on this value proposition, we have 16 years of shopfitting experience, Harrisons provides quality workmanship & reliable service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Maintenance services market. We consider our key competitors to be: Jim's maintenance, keen as handyman, Gold Coast handyman. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jim's maintenance, keen as handyman, Gold Coast handyman because we have a fully qualified trade background in shopfitting with 16 years experience .

Key Strategies

Over the next 6 months our focus will be to Market and promote Harrisons Maintenance Service. This task will be undertaken in the context of our broader strategy to retain customers and produce one off furniture designs. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete 3 jobs per day, obtain 20 customers & 2 weeks work in advance

About this document
Maintenance services Business Plan
This document was created by Dan of Harrisons using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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