Think Finance & Insurance 1 Page Business Plan

Finance Insurance mortgage general advice Business Plan

Think Finance & Insurance 1 Page Business Plan

Overview

Think Finance & Insurance has a clear business objective to promote finance and Insurance products and services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers whilst maintaining strong relationships with existing customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process through a strong referral network and business development system.

The Customer

Think Finance & Insurance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "Promoting customers confidence with proper communication". This is a critical issue for our selected target market seeking Quality 'General Advice'.

The Value Proposition

Think Finance & Insurance is uniquely positioned to deliver a product range second to none. "Think Finance & Insurance will provide finance and insurance products that are highly competitive and structured around a customers needs." In order to be deliver on this value proposition, we have strong relationships with major lenders and can offer a cost free pre-approved application for a line of credit or a business insurance quote at super competitive rates. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Finance and Insurance market. We consider our key competitors to be: Major banks, Credit Unions, Motor Dealerships and Insurance Companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Major Banks, Credit Unions, Motor Dealerships, Insurance Companies, having the advantage of a multiple lending network system that offers the best products at the best rates. See our 'Comparison Chart'.

Key Strategies

Over the next 6 months our focus will be to Expand business relationships. Increase existing product range and be competitive in pricing whilst maintains professionalism. . This task will be undertaken in the context of our broader strategy to Employ experienced people within the industry to maintain existing customers and source new clients. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Keep up to date with industry standards. Work within the industries guidelines and Conform to all legal and industry legislation.

About this document
Finance Insurance mortgage general advice Business Plan
This document was created by Michael of Think Finance & Insurance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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