As easy as 123 finance 1 Page Business Plan

Mortgage broker Business Plan

As easy as 123 finance 1 Page Business Plan

Overview

As easy as 123 finance has a clear business objective to promote Mortgage broker products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

As easy as 123 finance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Competition. This is a critical issue for our selected target market of Home buyer for purchase and refinance.

The Value Proposition

As easy as 123 finance is uniquely positioned to deliver value to Home buyer for purchase and refinance. "As easy as 123 finance will We do variety of different mortgage products." In order to be deliver on this value proposition, we Tranparancy, services, and proffessionalism. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mortgage broker market. We consider our key competitors to be: Other broker and banks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other broker and banks by Services.

Key Strategies

Over the next 6 months our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to Promote the business and find new customer. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new website New marketing strategy Promote the products

About this document
Mortgage broker Business Plan
This document was created by Ben of As easy as 123 finance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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