Jay Chic: A Boutique Salon Spa 1 Page Business Plan

Hair, nail and skin services Business Plan

Jay Chic: A Boutique Salon Spa 1 Page Business Plan

Overview

Jay Chic: A Boutique Salon Spa has a clear business objective to produce Hair, nail and skin services products and services. These products and services have not yet been developed as a salon but will come together with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Jay Chic: A Boutique Salon Spa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being able to achieve a high end look and feel in an serene, modern, high end atmosphere without spending a fortune. This is a critical issue for our selected target market of Young to middle aged stylish, chic and fashion savvy women.

The Value Proposition

Jay Chic: A Boutique Salon Spa is uniquely positioned to deliver value to Young to middle aged stylish, chic and fashion savvy women. "Jay Chic: A Boutique Salon Spa will Provide unmatched beauty services in a one stop shop that will not only achieve your desired look for that day, but work towards maintaining healthy and lustrous hair, strong nails, and vibrant skin.." In order to be deliver on this value proposition, we Our staff of both young and seasoned professional chic stylists are some of the best in the city. With years of combined experience providing beauty services to customers from every walk of life from young to old, stay at home mom to celebrity and all different hair textures.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Hair, nail and skin services market. We consider our key competitors to be: Technicolor, Mimosa DC, Cole Stevens Salon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Technicolor, Mimosa DC, Cole Stevens Salon by More experienced staff, better customer service, client oriented, and focused not only on customer acquisition but retaining and building long lasting relationships with customers. Also, selling the best products on the market.

Key Strategies

Over the next 6 months our focus will be to Find creative and innovative ways to deliver high quality and unmatched beauty services to customers.. This task will be undertaken in the context of our broader strategy to Keep up with the newest and most popular trends in hair, nail and skin maintenance. Also, expand on the retail end by offering top quality beauty products such as: hair, hair treatments, nail & skin treatments and vitamins. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure a location Recruit an elite staff Have a grand opening and service at least 100 clients in the first week of business

About this document
Hair, nail and skin services Business Plan
This document was created by Shanee of Jay Chic: A Boutique Salon Spa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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