Smart arts jewellery 1 Page Business Plan

Fine jewellery Business Plan

Smart arts jewellery 1 Page Business Plan

Overview

Smart arts jewellery has a clear business objective to develop, produce, promote and distribute Fine jewellery products. These products will be developed over the next 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to increase revenue and aquire new customers and markets. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Smart arts jewellery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Get a supply of high quality jewellery at affordabe price and good designs. Make it economical for the customers to buy jewelry from sajl instead of producing jewellery themself or sourcing it from other suppliers. This is a critical issue for our selected target market of Retailers and wholesellers of jewellery.

The Value Proposition

Smart arts jewellery is uniquely positioned to deliver value to Retailers and wholesellers of jewellery. "Smart arts jewellery will provide Prompt delivery with full support at unmatched prices and exclucive designs." In order to be deliver on this value proposition, we Our sourcing of stones and diamond and understanding of manufacturing and designing delivers a good product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fine jewellery market. We consider our key competitors to be: Vama, tanaya, ariha, viva, unique, allure, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vama, tanaya, ariha, viva, unique, allure, by Use of fancy shape diamonds and price point colorstones.

Key Strategies

Over the next 6 months our focus will be to Develope price point products in good quality. plan and exicute a marketing stratagy. This task will be undertaken in the context of our broader strategy to Travel to target markets. Participate in shows. Contact new cutomers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50 - 100 new designs in the next 6 months Add at least 25 new customers in the next one year Revenue of avg 300,000 in 2014

About this document
Fine jewellery Business Plan
This document was created by Manish of Smart arts jewellery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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