The Green Elephant 1 Page Business Plan

Everyday Earth Friendly Products Business Plan

The Green Elephant 1 Page Business Plan

Overview

The Green Elephant has a clear business objective to distribute Everyday Earth Friendly Products products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

The Green Elephant has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cost conscious green or earth friendly household products.. This is a critical issue for our selected target market of Green conscious locals and tourist.

The Value Proposition

The Green Elephant is uniquely positioned to deliver value to Green conscious locals and tourist. "The Green Elephant will Cool products you will use everyday at a reasonable price that are earth friendly.." In order to be deliver on this value proposition, we Our customer service sets us apart. With over 30 years experience, can do attitude, and customer 1st mentality, we will earn your repeat business.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Everyday Earth Friendly Products market. We consider our key competitors to be: Cariloha. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cariloha by We will have a full range of green products and not just listed as a renewable resource. .

Key Strategies

Over the next 6 months our focus will be to Research location, find suppliers, secure financing.. This task will be undertaken in the context of our broader strategy to Grand opening, promote store, align with travel industry.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find location Sign with vendors Open doors

About this document
Everyday Earth Friendly Products Business Plan
This document was created by James of The Green Elephant using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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