www.Horse-world.com 1 Page Business Plan

One stop shop for the equestrian world Business Plan

www.Horse-world.com 1 Page Business Plan

Overview

www.Horse-world.com has a clear business objective to develop, produce, promote and distribute One stop shop for the equestrian world products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

www.Horse-world.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Everything being in one place. This is a critical issue for our selected target market of Everyone.

The Value Proposition

www.Horse-world.com is uniquely positioned to deliver value to Everyone. "www.Horse-world.com will Supply a service which every horse owner needs to use." In order to be deliver on this value proposition, we Be the best, supply the best services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the One stop shop for the equestrian world market. We consider our key competitors to be: Horse events uk

Riding diary

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Horse events uk

Riding diary

by Have market consumers coming to our events every weekend



Have a online booking system where we make 0.30p on every booking .

Key Strategies

Over the next 6 months our focus will be to Launch web site

Launch on line bookings

Launch product advertising

. This task will be undertaken in the context of our broader strategy to Produce magazines

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Month 1 obtain 20 customer members Month 1 obtain 10 paying adverts

About this document
One stop shop for the equestrian world Business Plan
This document was created by Jonathon of www.Horse-world.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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