Tzatziki Artisan Grill 1 Page Business Plan

Artisan mediterranean gyros & sides Business Plan

Tzatziki Artisan Grill 1 Page Business Plan

Overview

Tzatziki Artisan Grill has a clear business objective to produce Artisan mediterranean gyros & sides products. These products have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Tzatziki Artisan Grill has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A healthy, great tasting alternative to today's quick service restaurants. This is a critical issue for our selected target market of College educated adults 18-29.

The Value Proposition

Tzatziki Artisan Grill is uniquely positioned to deliver value to College educated adults 18-29. "Tzatziki Artisan Grill will Rapidly provide artisanal mediterranean cuisine, made from all-natural proteins and organic vegetables." In order to be deliver on this value proposition, we Limited menu focused on less is more. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Artisan mediterranean gyros & sides market. We consider our key competitors to be: Daphne's California Greek, Chipotle and Panera. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Daphne's California Greek by Best tasting food grounded in a commitment on continuos improvement. .

Key Strategies

Over the next 6 months our focus will be to Fine tuning the concept, menu and location. . This task will be undertaken in the context of our broader strategy to Develop a franchise plan . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop menu and recipes Raise $100k in external capital Identify 3 possible locations

About this document
Artisan mediterranean gyros & sides Business Plan
This document was created by SDZ of Tzatziki Artisan Grill using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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