Multiheat 1 Page Business Plan

Far infrared electric heaters Business Plan

Multiheat 1 Page Business Plan

Overview

Multiheat has a clear business objective to distribute far infrared electric heaters products. These products have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

A key component of our growth strategy is to consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Multiheat has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as consumers looking for efficient electric heating systems. This is a critical issue for our selected target market of new builds.

The Value Proposition

Multiheat is uniquely positioned to deliver value to new builds. "Multiheat will save you energy & create simple heating solutions." In order to be deliver on this value proposition, infrared panel heaters offer a unique solution - put your heating in the ceiling. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the far infrared electric heaters market. We consider our key competitors to be: Redwell, Welltherm & other Infrapower distributors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Redwell, Welltherm & other Infrapower distributors by offering Telephone & online support with Immediate delivery within theUK.

Key Strategies

Over the next 6 months our focus will be to Find more distributors. This task will be undertaken in the context of our broader strategy to expand into a complete range of infrared product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 new distributors, 100 new customers & 1000 panels sold in one year

About this document
Far infrared electric heaters Business Plan
This document was created by Kevin of Multiheat using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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