Signature 1 Page Business Plan
Overview
Signature has a clear business objective to distribute Different styles and strengths of electronic cigarette products. These products have been developed over the past decade to perfection.
The Business Objectives
Our key long term business objective is to grow revenue. And offer people what they want. Rapid revenue growth is more important than profit. Our competitors are charging at least 500% profit when we will only be making 250% profit
The Customer
Signature has been created to offer a rechargeable e cig at a fraction of the usual price. Signature plans to be a major competitor in this new market. Offering sleek products at the best price available. This is for our broad large target market of 46 million American smokers
The Value Proposition
Signature is uniquely positioned to deliver value to All 46 million current american smokers. we are not asking smokers to quit, just try a new way with out harmful tobacco smoke. An e-cigarette or e-cig , is an electrical inhaler that vaporizes a propylene glycol- or glycerin based liquid solution into a mist, simulating the act of smoking tobacco. It is often marketed as a smoking cessation aid or tobacco replacement. The truth is, many individuals do not use this as a smoking cessation product. While many use this product to avoid the harmful affects of tobacco products, it is simply a consumer good that millions of Americans love to use.." The E-cig industry is very new and growing rapidly. We have much wanted products offered at a fraction of the traditional price. We can really exploit every part of this market in every way possible. we want to focus on retail supply at a national level with a stand up product.
Competitors
We have a number of competitors with Different styles and strengths of electronic cigarettes on the market. We consider our key competitors to be: Greensmoke, Foos, Blu, Njoy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Greensmoke, Foos, Blu, Njoy by offering competitive pricing and top quality products.
Key Strategies
Over the next couple montha beta shades/gadgetron as the headquarters and e liquid electronic hookah bar. With a website that is also an online store. With all of this we will still focus mainly on our wholesale department doing retail supply. Our goal is 100 stores within two months. This task will be undertaken once we build the backbone to our company completely.and have website up and running. with an up and Many stores/gas stations nationally will be carrying our rechargeable e-cigs and cartridges. We will be focusing on big accounts like quick trip, chain grocery stores, etc. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
The milestones that will be achieved over the next 2 years are: Launch online store Launch e liquid bar and become established in Kansas City retail locations National retail supply
About this document
Different styles and strengths of electronic ciggerettes Business Plan
This document was created by Gus of Signature using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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