Pretty Pooch 1 Page Business Plan

Dog Grooming Business Plan

Pretty Pooch 1 Page Business Plan

Overview

Pretty Pooch has a clear business objective to develop, produce, promote and distribute Dog Grooming services.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new service. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with service development and marketing and these have been allowed for in our budget.

The Customer

Pretty Pooch has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of dog grooming services. This is a critical issue for our selected target market of dog owners.

The Value Proposition

Pretty Pooch is uniquely positioned to deliver value to Dog owners. "Pretty Pooch will deliver value for money and great service." In order to deliver on this value proposition, we will provide friendly, knowledgable service at a great price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Dog Grooming market. We consider our key competitors to be: boutique groomers and mobile dog services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with competitive pricing and availability.

Key Strategies

Over the next 6 months our focus will be on formal study and training. This task will be undertaken in the context of our broader strategy to Launch Business and build clientele . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Business Gross $1000 per week Expand staff

About this document
Dog Grooming Business Plan
This document was created by Toni of Pretty Pooch using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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