Apple Appraisal, Inc. Community partnership 1 Page Business Plan

Real Estate Appraisals Business Plan

Apple Appraisal, Inc. Community partnership 1 Page Business Plan

Overview

Apple Appraisal, Inc. Community partnership has a clear business objective to develop, produce, promote and distribute Real Estate Appraisals services. These services have been developed over 17 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Apple Appraisal, Inc. Community partnership has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to build our business by marketing our partnership with shelter. This is a critical issue for our selected target market of Mortgage lenders.

The Value Proposition

Apple Appraisal, Inc. Community partnership is uniquely positioned to deliver value to Mortgage lenders. "Apple Appraisal, Inc. Community partnership will Provide a service that allows our mortgage whether clients to get back to the community by ordering appraisals from us." In order to be deliver on this value proposition, we Very few appraisal management companies get back directly to the communities that they work.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Real Estate Appraisals market. We consider our key competitors to be: Got appraisals, axis appraisals, property sciences, various small and large appraisal management companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Got appraisals, axis appraisals, property sciences, various small and large appraisal management companies by We have a higher level of quality control, faster service and better communication..

Key Strategies

Over the next 6 months our focus will be to Create a partnership with Shelter, Inc. as a community partner.. This task will be undertaken in the context of our broader strategy to Donate a portion of profits from real estate appraisals to shelter, inc.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Community Partnership First months donation Increased orders as a result

About this document
Real Estate Appraisals Business Plan
This document was created by Anthony of Apple Appraisal, Inc. Community partnership using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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