Juice Me 1 Page Business Plan

Fresh fruit vegetable juices Business Plan

Juice Me 1 Page Business Plan

Overview

Juice Me has a clear business objective to produce fresh fruit and vegetable juices. These products have been developed over several months with a core focus on addressing key customer problems and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to expand into offering a variety of earth conscious products. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Juice Me has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unavailability of fresh fruits and vegetables delivered in a quick and easy manner. This is a critical issue for our selected target market of health conscious individuals.

The Value Proposition

Juice Me is uniquely positioned to deliver value to health conscious individuals. Juice Me will provides products that are easily accessible and beneficial to ones health. In order to deliver on this value proposition, we continually research the newest health trends on the market and make every effort to supply to our customers. This has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have few competitors within the fresh fruit and vegetable juices market. We consider our key competitors to be local smoothie stands. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these stands by offering a greater variety of products that will also include vegetables.

Key Strategies

Over the next 6 months our focus will be to research mainly local fruit and vegetable suppliers and find a great location. This task will be undertaken in the context of our broader strategy to expand our menu and locations. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new products; and expand to more locations.

About this document
Fresh fruit vegetable juices Business Plan
This document was created by Nyanya of Juice Me using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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