Sky Pony Express 1 Page Business Plan

point to point local area delivery and pickup Business Plan

Sky Pony Express 1 Page Business Plan

Overview

Sky Pony Express has a clear business objective of point-to-point local area delivery and distribution services. These services have been developed over two and a half years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Sky Pony Express has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as obtaining timely product delivery in remote locations. This is a critical issue for our selected target market of local businesses.

The Value Proposition

Sky Pony Express is uniquely positioned to deliver value to local businesses. "Sky Pony Express will to provide point to point delivery services to a growing community so the people are less constrained by geography and time." In order to be deliver on this value proposition, we utilize material properties rather than energy-intensive techniques. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the point to point local area delivery and pickup market. We consider our key competitors to be: Westside pizza delivery, UPS, FedEx, and the US post office. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can effectively align with Westside pizza delivery, UPS, FedEx, and the US post office by command and controlling safe, autonomous cooperative aerial drone swarms.

Key Strategies

Over the next 6 months our focus will be to develop and test a personal delivery drone with no less than five kgs of useful payload. This task will be undertaken in the context of our broader strategy to develop and test cooperative swarms with no less than 100 kg combined payload. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: personal use, local commercial use, and regional use.

About this document
point to point local area delivery and pickup Business Plan
This document was created by Martin of Sky Pony Express using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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