SCUK 1 Page Business Plan

Shopping Centre Management Business Plan

SCUK 1 Page Business Plan

Overview

JLL SCUK has a clear business objective to develop Shopping Centre Management services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

SCUK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Driving value by improving Net Operating Income. This is a critical issue for our selected target market of Trophy shopping centres.

The Value Proposition

SCUK is uniquely positioned to deliver value to Trophy shopping centres. "SCUK will Provide faultless, innovative property management service.." In order to be deliver on this value proposition, we We have the best trained staff supported by cutting edge systems and procedures. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Shopping Centre Management market. We consider our key competitors to be: Savills, Workman, CBRE. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Savills, Workman, CBRE by We are the market leaders in the UK for property management.

Key Strategies

Over the next 6 months our focus will be to Review resourcing structure.. This task will be undertaken in the context of our broader strategy to Grow Marketing and Commercialisation business as a standalone PAM business line.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Maintain position as No 1 shopping centre management business Develop Marketing & Commercialisation as standalone business line Increase revenue by 20%

About this document
Shopping Centre Management Business Plan
This document was created by John of SCUK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.