Captain Green Lawn 1 Page Business Plan

Lawn treatment services and products Business Plan

Captain Green Lawn 1 Page Business Plan

Overview

Captain Green Lawn has a clear business objective to develop, produce, promote and distribute Lawn treatment products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Captain Green Lawn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to provide a first class expansion of home to lawn with the goal of increasing residential home value for present enjoyment and future salability. Family investment for memories and financial growths.. This is a critical issue for our selected target market of Commercial and Residential partners.

The Value Proposition

Captain Green Lawn is uniquely positioned to deliver value to Commercial businesses and Residential homeowners. "Captain Green Lawn will Provide a captain green lawn which exceeds expectations of our competitors with guaranteed lawn audits after each season that compare expectations with results based on initial lawn service agreements.." In order to be deliver on this value proposition, we are solid and experienced team division knows the competitor and quality is our guarantee and valued customer retention is based on our referral program enhancing new customer base and satisfaction.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Lawn treatment services and products market. We consider our key competitors to be: Trugreen and Scott's . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Trugreen and Scott's by Tenured sales members and experienced technicians.

Key Strategies

Over the next 6 months our focus will be to put together a dynamic regional managers and sales team for direct door to door marketing, hire experienced administrative staff with extensive customer support skills to become ethical and high integrity members of the company. This task will be undertaken in the context of our broader strategy to Branch out into other states and territories to increase name and visibility for name recognition and customer satisfaction nation wide. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Lawn Services, Hire Staff, Obtain 100 Customers

About this document
Lawn treatment services and products Business Plan
This document was created by Ana of Captain Green Lawn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.