Coolandair 1 Page Business Plan

Advice, tips, tour, blog Business Plan

Coolandair 1 Page Business Plan

Overview

Coolandair has a clear business objective to promote Advice, tips, tour, blog services.

These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Coolandair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Deciding what air conditioning to buy, save money, avoid the wrong service, understand process, compare pricing, selection , save energy, DIY , quality of air conditioner, instructions on operating air conditioner and remote, how to shop for the right air conditioner, how to service or know when need service, what can go wrong with your air conditioner and how to avoid it, the 5 best air conditioners, and the 5 worst air conditioners, things to know before calling engineer, air conditioner noise, leaks, ask Barry top 5 problems. This is a critical issue for our selected target market of Shops, business , hotel , ask Barry , home.

The Value Proposition

Coolandair is uniquely positioned to deliver value to Shops, business , hotel , ask Barry , home.

"Coolandair will Free air conditioning advice, and tips, to save money and everything you need to know before installing air conditioner."

In order to be deliver on this value proposition, we We have only the top Air con installers in the country, and you can compare prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Advice, tips, tour, blog market. We consider our key competitors to be: Same day service, energy saving, friendly , beat job, large selection, quality. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Warranty, relationship with customers, free service each year.

Key Strategies

Over the next 6 months our focus will be to Seo, and valuable free info. This task will be undertaken in the context of our broader strategy to Get more clients.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
20 valuable articles
50 leads per week

About this document
Advice, tips, tour, blog Business Plan
This document was created by Natty of Coolandair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.