Cavendish house 1 Page Business Plan

Australian made chocolate, nuts and fruit Business Plan

Cavendish house 1 Page Business Plan

Overview

Cavendish house has a clear business objective to develop, produce, promote and distribute Australian made chocolate, nuts and fruit products.

These products have been developed over 12 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Cavendish house has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for australian made fresh chocolates, nuts, fruits and gifts. This is a critical issue for our selected target market of Gourmet Chocolate and nut lovers.

The Value Proposition

Cavendish house is uniquely positioned to deliver value to Gourmet Chocolate and nut lovers.

"Cavendish house will Provide a place to buy fresh australian made real chocolate, fresh nuts, premium dried fruits, and fresh gift hampers."

In order to be deliver on this value proposition, we Our 12 year partnership with Australia's best chocolatiers and nut growers and roasters ensures we have stock of the best and freshest produce each week.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Australian made chocolate, nuts and fruit market. We consider our key competitors to be: Haighs chocolate, Charlesworth nuts,
Hampers with bite . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We cater to all tastes, sweet and savoury with our vast range of chocolate, nuts, fruits and treats meaning customers choices are almost endless. This is especially handy when creating gifts for loved ones. .

Key Strategies

Over the next 6 months our focus will be to To increase revenue and profitability we will completely service all four sector markets being retail customers (both online and bricks), branded wholesale and corporate . This task will be undertaken in the context of our broader strategy to By 12 months we will be focusing our strengths on the online store to match and overtake bricks revenue. Then expand our distribution through gourmet stores and food specialty stores. .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Make 10 sales per day on the website, average $50 per sale
Increase bricks store turnover to 10k weekly

About this document
Australian made chocolate, nuts and fruit Business Plan
This document was created by Susan of Cavendish house using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.