Sabtu, 30 Maret 2013

Onaka Ippai 1 Page Business Plan

Fast Chicken Service Business Plan

Onaka Ippai 1 Page Business Plan



Overview

Onaka Ippai has a clear business objective to develop, produce, promote and distribute Fast Chicken Service products and services.

These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and
 align these objectives with clear and measurable development milestones.

Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Onaka Ippai has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Map a marketable location.. This is a critical issue for our selected target market of Salary man, ordinary people in all walk of life.

The Value Proposition

Onaka Ippai is uniquely positioned to deliver value to Salary man, ordinary people in all walk of life.

"Onaka Ippai will Prepare Quick Quality Meals.."

In order to be deliver on this value proposition, we Our unique food taste and quick service for all busy people. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fast Chicken Service market. We consider our key competitors to be: Yoshinoya, Sukiyaki, Ramen House. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Unique food tastes that will fit japanese culture and lifestyle. .


Key Strategies

Over the next 6 months our focus will be to Maintaining Quality Food and Fast Service.. This task will be undertaken in the context of our broader strategy to Sustain and introduce new menu options..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

Offer Value Meals
Provide Fast Quality Quick Service


About this document
Fast Chicken Service Business Plan
This document was created by Randy of Onaka Ippai using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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