Miss Higgles Baskets 1 Page Business Plan

Handmade Nest Baskets Business Plan

Miss Higgles Baskets 1 Page Business Plan

Overview

Miss Higgles Baskets has a clear business objective to develop, produce, promote and distribute Handmade Nest Baskets products.

These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Miss Higgles Baskets has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as they make excellent gifts and can be used to store things in a beautiful way. This is a critical issue for our selected target market of enthusiasts of handmade crafts.

The Value Proposition

Miss Higgles Baskets is uniquely positioned to deliver value to enthusiasts of handmade crafts.

"Miss Higgles Baskets will an original craft that is both practical and aesthetically pleasing."

In order to be deliver on this value proposition, we my product is unusual and currently isnt being produced by anyone.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Handmade Nest Baskets market. We consider our key competitors to be: locals basket makers in the area. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I am unique in my method of producing baskets.

Key Strategies

Over the next 6 months our focus will be to Create a facebook page for my baskets, advertise via business cards in shops and other appropriate businesses. I am also going to test my market by having temporary stalls at various events to see which of my products sell the best. This task will be undertaken in the context of our broader strategy to By next year I will ideally have a permanent weekly market stall at two different markets. I would also like to be selling another product other than my baskets. .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
sell 100 baskets
make £600

About this document
Handmade Nest Baskets Business Plan
This document was created by Laura of Miss Higgles Baskets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.