Jenova 1 Page Business Plan

Retail genuine African textiles Business Plan

Jenova 1 Page Business Plan

Overview

Jenova has a clear business objective to distribute Retail genuine African textiles products.

These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Jenova has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to get quality hollandais textiles from the manufacturer, especially for those in African countries. This is a critical issue for our selected target market of Young ladies and women.

The Value Proposition

Jenova is uniquely positioned to deliver value to Young ladies and women.

"Jenova will Provide genuine African hollandais textiles straight from the manufacturer to you with tailoring to your desired style."

In order to be deliver on this value proposition, we We are connected with tailors who are experienced in producing head turning styles from our genuine fabrics. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Retail genuine African textiles market. We consider our key competitors to be: Other retailers of hollandais in the UK. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Personalised service which enables the customer to buy the textile and be connected with a tailor to sew their required style.

Key Strategies

Over the next 6 months our focus will be to Save £1000 to buy first set of product from manufacturers, and use these as samples to show customers at a business tea party event.. This task will be undertaken in the context of our broader strategy to Register the business according to UK law..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 10 customers
Make £1000 profit

About this document
Retail genuine African textiles Business Plan
This document was created by Orode of Jenova using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.