How Mobile Marketing Can Be Successful

By Mark Willenberg

Considering that its fairly affordable and reliable message distribution, mobile marketing can be an effective platform to increase and promote your business. Unfortunately, lots of entrepreneurs and advertising and marketing specialists are clueless the way to start in mobile advertising and marketing.

Like all points company and marketing, we suggest you start with a strategy. Initially, recognize your goals for a mobile advertising and marketing campaign: 1) that is your crowd and 2) just how you will understand if you have actually been successful.

Prior to you concentrate on the technical execution of your project, determine what your message is and just how it will rapidly build a relationship with your end consumer. What are you asking them to do? This features coming into your shop, signing up online, using a voucher, and numerous more possible actions.

As soon as you have actually specified your approach, you may concentrate on the technical.

First, you will certainly call for a mobile version of your website to accessibility on different mobile gadgets like phones and tablet computers. While several will feel overwhelmed here, additional study will disclose tools and services that can inexpensively and quickly do this.

Next, you should check into location-based apps and devices like Facebook Places and Gowalla. Mobile marketing will make use of these well-liked platforms to drive traffic to a physical place. Adding on your own to any of these platforms may also be free and easy. Besides noting on your own, you could also start providing coupons, specials, and additional promos.

An additional option is to utilize QR Codes or Quick Response Codes. These amusing little signs conceal messages and even call-to-actions that mobile users can make a preference about instantly. As an example, it can provide a price cut, open up a web page, call the store, and extremely more. We suggest creating a QR Code register your home window that passers-by may point their mobile phone at to get the current regarding your business.

Certainly, Mobile Advertising and marketing 101 would be incomplete without SMS/Text Message marketing. Develop a database from your web site and storefront, collecting the mobile manies your existing clients and additional interest parties. Unlike all other types of marketing, SMS is non-obtrusive (unlike e-mail) and even supplies the message recipient with an instant, simple, and securely confidential means to reply.

About the Author:

Mark Willenberg is one of the most reliable online business specialist today. His experience leave mark to online marketing history. Never regret to visit his words of triumph and success.. This article, How Mobile Marketing Can Be Successful has free reprint rights.

Mobile Marketing Website: 5 Easy Steps to Get Started

Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?
The good news is that mobile marketing is not too complex.
Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.
Ready to get started?

#1: Set up your mobile website
This is actually easier than you might think. One option is to use the automated systems offered by many companies. Essentially, they take your existing website content and auto-format it for a mobile screen.
WordPress has some plugins that do a pretty good job of this and ThisIsMyDomainUSA has an automated system that does it, too when you buy a .mobi domain. But for the best user experience, I recommend you focus on one of the options outlined below.

Your mobile home page should have a clean and simple design. On the left is the standard 60 Second Marketer home page seen on a smart phone. On the right is the mobile version of the site.

Option number two is to use one of the many plug-and-play platforms offered online. These companies actually create a separate mobile website that is completely independent from your regular website.
Just Google “How to set up a mobile website” and you’ll find a number of companies doing this. There are some good organizations offering these plug-and-play systems, but there are also some real losers, so do your research before you choose a company to work with. Mobicanvas.com, GetGoMobi.com and Onswipe.com all seem to have good solid platforms to work from.

You can build and manage your website quickly and easily!
A third option is to add a simple line of code onto your existing home page that “sniffs out” the screen size of the person visiting your site.
If the person visiting your site has a screen that’s more than 600 pixels wide, they’re probably coming from a PC and are directed to your regular site. If the screen is smaller than 600 pixels, they’re probably coming from a mobile device and will be redirected to pages designed for a smartphone screen.
Out of these three options, the third option is the best approach. Just ask your web designer to do a search for “mobile website redirect code” and they’ll find plenty of options like this one on CSS-Tricks.com.

Redirects are a critical step in ensuring your website is search-engine friendly.

#2: Claim your business on location-based platforms
You should claim your business on location-based platforms like Foursquare,Gowalla and Facebook Places, especially if you have a brick-and-mortar location.
Claiming your business just means that you’re raising your hand to these services and saying, “I’m an official representative of XYZ business and want to be listed on your platform.” Claiming your business is similar to calling up the phone company to get a free listing in the Yellow Pages, only now you’re reaching out to these location-based services instead of Ma Bell.
Once you’ve claimed your business, you can start using these platforms to run mobile promotions. For example, Chili’s ran a promotion where everyone who “checked in” to their locations using Foursquare got free cheese dip.
Better still, Chili’s improved on the promotion by making it so that anybody who checked in at another store within 200 yards of Chili’s got the same offer. Yup, you heard right—if you checked in at the florist next door, you got a digital coupon for free cheese dip at the Chili’s a few steps away. Brilliant!
Users can unlock the free appetizer coupon at participating restaurants by checking in at Chili's through Foursquare.

#3: Immerse yourself
You can’t fully understand mobile marketing until you use mobile marketing. So when you get through reading this article, grab your smartphone and mess around with it—check in on Foursquare, buy some shoes using the Zappos app, do a voice search using Google Voice Search—just get comfortable with all your smartphone’s nooks and crannies.

The Google Voice Search App lets you speak your queries without pushing any buttons, and also lets you do local searches without specifying your location. Faster web search with fewer keystrokes.
When you’re ready to take a deeper dive into your smartphone, download theStarbucks mobile payment app and use it to pay for your next cup of coffee. That way, you can look even cooler than the guy who ordered the “double whipped mocha Frappuccino with a twist of whatever to go.”

You can pay for your Starbucks drink using the Starbucks Card Mobile app!
The more you use mobile media, the more you’ll see that it’s really not all that complex. It’s just the newest marketing channel in a long line of marketing channels introduced throughout the last several decades.
Tip: For smartphone overachievers: 1) Download LinkedIn to your smartphone, 2) enable your Bluetooth function and 3) open up the LinkedIn application. In the LinkedIn app, you’ll notice an icon with two people shaking hands called “In Person.”
Find someone in your office who has LinkedIn installed on their smartphone, then “bump” your phones together. Ding! You’ve just used Bluetooth to exchange your LinkedIn profile without having to type a word. LinkedIn's app allows you to bump smartphones to exchange information.

#4: Run a mobile ad campaign.
A mobile ad campaign is great for all kinds of companies, but particularly good for companies that have brick-and-mortar locations. After all, if you own a restaurant, wouldn’t you want to have an ad pop up when someone searches for “restaurants near my house”?
Mobile ad campaigns can be bought on a cost-per-click basis, a cost-per-thousand basis or a cost-per-acquisition basis.
Sound confusing? Don’t worry—just visit any of the most popular mobile advertising platforms (like Millennial Media, iAd from Apple or AdMob from Google) and they’ll walk you through the distinctions and how to use the services.
AdMob provides innovative solutions for brand and performance advertisers, effective distribution for app developers and revenue opportunities for mobile site owners.

Qlixite's QR Code

#5: Scan a QR Code.
QR Codes are those little barcode-like squares that are popping up all over the place. For an in-depth introduction to QR Codes, you can check out How QR Codes Can Grow Your Business.
QR Codes (or their closely related cousins EZ Codes, Microsoft Tags, SPARQCodes, etc.) can be scanned by smartphones. Once scanned, they drive you through to mobile web pages that offer discount coupons, bonus content, special offers or some other additional content.
How to download a QR Code reader to your smartphone:
 Turn on your smartphone and open your web browser.
 Visit BeeTagg.com or Sparq.it and click the link that says “Download QR Code Reader”.
 Launch the app and hold your phone’s camera up to a QR Code. The app will automatically scan the code.

Bottom Line
By now, you’re probably realizing that mobile media really isn’t that complex. It’s just like social media or email marketing or organic search, the only difference is that the delivery mechanism is a smartphone or a tablet computer instead of a PC.
These are just five of the ways you can kickstart your use of mobile marketing. There are probably dozens more.
What are your thoughts? What mobile marketing tools have you tried out that you’d like to share with our readers? Leave your comments in the box below.