The Romsey Joinery Co Ltd 1 Page Business Plan

Architectural Joinery Business Plan

The Romsey Joinery Co Ltd 1 Page Business Plan

Overview

The Romsey Joinery Co Ltd has a clear business objective to produce the finest Architectural Joinery products. The skills to do so have been developed over 31 years of trading with a core focus on addressing customer requirements.

The Business Objectives

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The Romsey Joinery Co Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a reliable joinery service that gives excellent service. This is a critical issue for our selected target market of local mid-sized building companies.

The Value Proposition

The Romsey Joinery Co Ltd is uniquely positioned to deliver value to local mid-sized building companies nies.

"The Romsey Joinery Co Ltd will provide an on-time, on-spec & on-budget service." In order todeliver on this value proposition, we our craftsmen deliver quality at a price clients like. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Architectural Joinery market. We consider some of our key competitors to be: SB Joinery, Salisbury Joinery and Applewood Joinery . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SB Joinery, Salisbury Joinery and Applewood Joinery by great customer relationships and good quality .

Key Strategies

Over the next 6 months our focus will be to gain complete management control of our order book and financial situation. This task will be undertaken in the context of our broader strategy to move/expand to new/expanded premises. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: stop losing money monitor order book deliver products on time

About this document
Architectural Joinery Business Plan
This document was created by Nick of The Romsey Joinery Co Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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