Pukka Indian Cuisine 1 Page Business Plan

Indian cuisine restaurant & takeaway Business Plan

Pukka Indian Cuisine 1 Page Business Plan

Overview

Pukka Indian Cuisine has a clear business objective to develop, produce, promote and distribute Indian cuisine restaurant & takeaway products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Pukka Indian Cuisine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Consistently produce top quality quisine. No other Indian restaurant for 100kms.. This is a critical issue for our selected target market of Lovers of Indian Cuisine.

The Value Proposition

Pukka Indian Cuisine is uniquely positioned to deliver value to Lovers of Indian Cuisine. "Pukka Indian Cuisine will We are market differentiators and expect to deliver first class quisine to our customers in an atmospheric environment." In order to be deliver on this value proposition, we We have unique methods of food preparation tandoori breads and dishes that is not offered at the same quality within 100kms.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Indian cuisine restaurant & takeaway market. We consider our key competitors to be: Other restaurants in the area namely Black Forest, Villa Verde, Franco's Little Italy and Pikilia. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other restaurants in the area namely Black Forest, Villa Verde, Franco's Little Italy and Pikilia. by Unique food offering not offered within 100kms and not a franchised industry as yet in South Africa. .

Key Strategies

Over the next 6 months our focus will be to Improve systems and standards and work morale in staff. Also investigate a delivery service. This task will be undertaken in the context of our broader strategy to Expand into 2 takeaway stores in Sasol and Vereeniging. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new menu and update decor Sort out team to achieve objectives and processes to govern Advertising campaign

About this document
Indian cuisine restaurant & takeaway Business Plan
This document was created by Deon of Pukka Indian Cuisine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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