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SM Garden Moulds 1 Page Business Plan

Overview

SM Garden Moulds has a clear business objective to produce Concrete garden ornaments such as bird baths, plant pots crocodiles and three different size lady's. These products have been developed over 1 month.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

SM Garden Moulds has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The quality of the goods. This is a critical issue for our selected target market of B&Q.

The Value Proposition

SM Garden Moulds is uniquely positioned to deliver value to B&Q. "SM Garden Moulds will A lot cheaper than b&Q." In order to be deliver on this value proposition, we Because I am cheaper than everyone and can get enough products for anyone. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Concrete garden ornaments market. We consider our key competitors to be: Home base . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Home base because we are a lot cheaper.

Key Strategies

Over the next 6 months our focus will be to Make leaflets. This task will be undertaken in the context of our broader strategy to Make a website online. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make £1000 pound Obtain 100 customers and Start delivery

About this document
This document was created by Sheldon of SM Garden Moulds using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.